Marketing Libraries Journal (MLJ) Logo

Ask Me Anything: Promoting Archive Collections On Reddit 

Sara May, Rochester Institute of Technology

Marketing Libraries Journal, volume 3, issue 1, pages 3-11.

Download PDF

Abstract: Social media is an important marketing and outreach tool for many libraries. While Facebook, Twitter, and Instagram are commonly used, Reddit is underutilized despite its popularity and high user engagement. Special collections can use Reddit to reach and engage with their target audiences, no matter how niche. This article explains how to use Reddit and host an event called “Ask Me Anything” (AMA), using as a model a successful AMA hosted by archivists at the Rochester Institute of Technology. It also provides practical tips including how to choose an appropriate “subreddit” (or Reddit community), promote the AMA, and respond to difficult questions.

Citation to article:

May, S.  (2019). Ask Me Anything: Promoting Archive Collections on Reddit.  Marketing Libraries Journal, 3(1), 3-11. Retrieved from


American Archives Month 2018. (2018, October 24). Retrieved from

Audience and demographics. (n.d.). Retrieved from

Barthel, M., Stocking, G., Holcomb, J., & Mitchell, A. (2016, February 26). Reddit news users more likely to be male, young and digital in their news preferences. Pew Research Center. Retrieved from

Grow a College Subreddit competition results. (2011, November 1). Retrieved from

I’m Woody Harrelson, AMA. (2012, February 3). Retrieved from

I am Bridget Sisk, Chief of UN Archives. I’m a keeper of the organization’s institutional memory and an advocate for accountability through recordkeeping. AMA! (2015, July 15). Retrieved from chief_of_un_archives_im_a/

r/rit. (n.d.). Retrieved from traffic statistics. (2018, August). Retrieved from

Reddit by the numbers. (2018, November). Retrieved from

RIT in brief. (n.d.) Retrieved from

We’re RIT Archivists, keepers of RIT history since 1829.  Ask us anything! (2018, October 16). Retrieved from


Marketing Libraries Journal

Call for Papers
Author Guidelines

Marketing Libraries Journal, 2019

Home | About  | Call for Papers | Author Guidelines | Archives | Contact Us

ISSN: 2475-8116