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Volume
3, Issue 1 (Winter 2019)
Ask Me Anything: Promoting Archive Collections On Reddit
Sara May, Rochester Institute of Technology
Marketing
Libraries Journal, volume 3, issue 1, pages 3-11.
Download PDF
Abstract: Social media is an important marketing and outreach tool for many libraries. While
Facebook, Twitter, and Instagram are commonly used, Reddit is underutilized despite its popularity
and high user engagement. Special collections can use Reddit to reach and engage with their target
audiences, no matter how niche. This article explains how to use Reddit and host an event called “Ask
Me Anything” (AMA), using as a model a successful AMA hosted by archivists at the Rochester
Institute of Technology. It also provides practical tips including how to choose an appropriate
“subreddit” (or Reddit community), promote the AMA, and respond to difficult questions.
Citation
to article:
May, S. (2019). Ask Me Anything: Promoting Archive Collections on Reddit.
Marketing Libraries Journal, 3(1), 3-11. Retrieved from http://journal.marketinglibraries.org/march2019/MLJv3i1-3-11.pdf
References
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I am Bridget Sisk, Chief of UN Archives. I’m a keeper of the
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We’re RIT Archivists, keepers of RIT history since 1829. Ask us anything! (2018, October 16). Retrieved
from https://www.reddit.com/r/rit/comments/9oejia/were_rit_archivists_keepers_of_rit_history_since/
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