Marketing Libraries Journal (MLJ) Logo

About the Journal
Marketing Libraries
Journal (MLJ) is a new, open-access, peer reviewed scholarly journal that is international in scope. It is devoted to advancing research in library marketing and its components (public relations, publicity, outreach, advocacy, and marketing communications).  The Journal is open to all libraries; public, academic, and special.   We invite article submissions from authors who are trained librarians (MLS/MLIS) and library professionals working in marketing positions. Marketing Libraries Journal (MLJ) is independently published, and open access.

Sections

There are three sections of the journal:
  1. Articles (peer reviewed- 20-25 pages): research-driven articles that aim to provide original scholarship in the field of library marketing, communications, and outreach.
     2. Practical articles (editorial reviewed- 8-10 pages):  articles that focus on best practices and advice. They are written in a formal, academic tone.
     3. Reviews (editorial reviewed) (2-4 pages): software/apps and web-based technology tools 
Practical Articles and Reviews are managed by a team of Column Editors. They are soliciting submissions from the following components of marketing.
Advocacy: articles that focus on developing relationships with stakeholders to help raise awareness and loyalty for library services and resources. This may relate to communicating with government, administration, and the greater community
Branding: articles that illustrate how libraries develop their visual identity for their services and resources.
From the Trenches: articles that show outcomes of a particular marketing initiative or campaign.
Marketing Campaigns:  case studies of a marketing campaign and the desired outcomes and objectives sought.
Technology : software/apps and web-based technology tools  that can be used as part of a marketing campaign.
Frequency
Marketing Libraries Journal (MLJ) is published twice a year.
Peer Review
Marketing Libraries Journal undergoes a double blind peer review process. If you are interested in serving as a peer reviewer or serve as part of the advisory board, please email map@marketinglibraries.org
Open Access
The Journal is open access "gold" and "green". There are no author processing fees. Both readers and authors can access articles for free. Authors can self archive their articles at the time of publication. Authors can self archive in digital repositories or on their own personal websites at publication. Please ensure to indicate the URL of the journal when self archiving.
Indexing and Discoverability
Marketing Libraries Journal will be indexed in the Directory of Open Access Journals, Ulrichs Serials Directory, and in most EBSCO databases, including Library and Information Science Source and ERIC.

 

Marketing Libraries Journal, 2017

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ISSN: 2475-8116