1. Articles (double blind peer reviewed) (20-25 pages inclusive of references, tables, and figures): These articles focus on case studies of any library marketing activities. Feature articles should make an original contribution to the field of library marketing, communications, and outreach. Articles should be driven by pedagogical problems and research questions that address those problems. We welcome all methodological research paradigms; in all cases we ask authors to keep the literature review and methods sections succinct and emphasize the findings and the applications of those findings to pedagogical issues. Articles that contain statistical analysis must be accessible to a general audience of educators. All submissions are blind peer reviewed.
2. Practical articles (peer reviewed) (8-10 pages): These articles are practical and focus on best practices and advice. Although these articles are practical, they are written in a formal, academic tone. Topics may include: planning a library marketing activity and/or campaign, market research, community analysis, market segmentation, SWOT analysis, public relations strategies, an outreach activity, or a re-branding project.
Advocacy: articles that focus on developing relationships with stakeholders to help raise awareness and loyalty for library services and resources. This may relate to communicating with government, administration, and the greater community
Branding: articles that illustrate how libraries develop their visual identity for their services and resources.
From the Trenches: articles that show outcomes of a particular marketing initiative or campaign.
Marketing Campaigns: case studies of a marketing campaign and the desired outcomes and objectives sought.
Technology/Apps/Software : We invite authors to submit descriptions of particular tools or resources that help them in their marketing efforts. Reviews should be focused on library marketing, graphic design, public relations, social media promotion, and outreach. They should be written in a formal, academic tone. They should be unbiased and provide a critical analysis of the specific technology tool with comparisons to other technology tools.
• All manuscripts (scholarly and practical) must be written in an academic tone, in 3rd person.
• Manuscript style and bibliographic references should conform to the conventions specified in the Publication Manual of the American Psychological Association (APA), 6th Edition.
• All submissions should be double-spaced in 12 point Times New Roman font, with 1 inch margins on all sides.
• The page number and running head should be placed in the upper right-hand corner of each page.
• The title page should be submitted as a separate document and include each author's name, affiliation, address, telephone numbers, and email address.
• Submitted manuscripts should contain a 100-word abstract, with a list of 5-7 keywords, numbered as page 1.
• The review process is anonymous so authors should not be identified anywhere within the body of the article.
• One submission per author per call.
• Allow 3-4 months for manuscript status notification.
1st time submissions:
Scholarly submissions : http://journal.marketinglibraries.org/schol-submit.html
Practical column submissions : http://journal.marketinglibraries.org/column-submit.html
Columns to http://journal.marketinglibraries.org/MLJ-column-editor-submit.html
Scholarly to http://journal.marketinglibraries.org/scholarly-resubmit.html
Please submit comments here: http://journal.marketinglibraries.org/review-form.html
It is understood that manuscripts have not been previously published and are not currently under consideration for publication elsewhere.
Review of manuscripts will begin after the call for proposals deadline. In some cases, accepted manuscripts may undergo several rounds of substantive revision before they are ready for publication.
When a manuscript has been formally accepted for publication, authors will be required to submit a complete electronic copy of the final version, including all figures, charts, tables, appendices, and illustrations.
Editorship and Ethics
Marketing Libraries Journal reserves the right to make non-substantive editorial changes for style, clarity, and consistency. We expect all reviewers, editors and authors to consider fair practices and to inform the Journal of any possible conflict of interest situations.
Open Access Statement
Marketing Libraries Journal is a double blind, peer-reviewed, open access academic journal. We believe that open access to scholarship is critical for scholarly communication. For that reason we pledge to make all articles freely accessible and we allow authors to self-archive their publications on the web. Marketing Libraries Journal makes all articles freely available to readers. Authors are never charged any article submission or processing fees.
Self Archiving Policy
Marketing Libraries Journal allows self-archiving. When a manuscript is accepted into the Journal, authors do not sign a Copyright Transfer Statement (CTS) or a license agreement with the Journal. Authors retain copyright and full publishing rights. Articles are published under a CC-BY-NC-SA license.
Since the Journal is Open Access (OA) Gold and Green, authors may self-archive their accepted manuscript on their own web sites. Authors may also deposit their article in any academic repository right away without any embargo. An author may use the publisher's version of the final article for the purpose of self-archiving or deposit.
The author may post his/her own version, provided acknowledgement is given to the Journal as the original source of publication. The link must be provided by inserting the permanent URL where the article originally resides (on the Marketing Libraries Journal web site).
Examples of permanent URLs are: http://journal.marketinglibraries.org/volume/issue/articletitle.pdf
For questions regarding self-archiving, please contact the Editor at firstname.lastname@example.org
Resources for New Authors
How to Design and Analyze a Survey
How to Analyze Survey Data
Qualtrics: 5 Best Practices of Survey Analysis & Reporting
Analysis and Reporting of Survey Data
How to Publish Your Ideas : Some Tips for Academic Publishing
How to get ahead in academic publishing: Q&A Best Bits
Publishing Your First Journal Article: An Academic Publisher's View
Publishing Your Work in an Academic Journal: Three Do's and a Don't
Nine Publishing Basics When Submitting to a Scholarly Journal
Academic Writing and Publishing
For general inquiries, please contact the Editor at email@example.com