Marketing Libraries Journal (MLJ) is a peer-reviewed, independently
published, open access scholarly
that focuses on innovative marketing
activities that libraries are engaged in. Our aim is to
research and practical examples of library marketing campaigns, library
marketing research, public relations campaigns, SWOT analysis,
segmentation research, assessment of marketing activities, and tools
used for marketing. In addition to peer reviewed articles,
Journal also contains practical articles from different columns.
Columnists will be accepting short articles on advocacy, branding,
library marketing campaigns, "from the trenches", and technology tools.
The Journal is published twice a year.
The editorial board seeks submissions in the following two categories:
1. Articles (double blind peer reviewed) (20-25
that aim to provide original scholarship in the field of library
marketing, communications, and outreach.
2. Practical Articles (peer reviewed) (8-10
: articles that focus on best
practices and advice. Although these articles are practical, they are
written in a formal, academic tone.
articles that focus on developing relationships with stakeholders to
help raise awareness and loyalty for library services and resources.
This may relate to communicating with
government, administration, and the greater community
articles that illustrate how libraries develop their visual
identity for their services and resources.
From the Trenches
articles that show outcomes of a particular marketing initiative or
case studies of a marketing campaign and the desired outcomes
and objectives sought.
/: reviews of
particular tools or resources that help them in their marketing
efforts. They should focus on library marketing, graphic
design, public relations, social media promotion, and outreach. They
should be written in a formal, academic tone.
They should be unbiased and provide a critical analysis of the
specific technology tool with comparisons to other technology tools.
• Manuscript style should follow the conventions of the American
Psychological Association, 6th Edition
• Submissions should be 12 point font, Times New Roman, and
double-spaced with 1 inch margins on all sides
• Page number and running head should be placed in the upper right-hand
corner of each page
• The title page should be submitted as a separate document and include
each author's name, affiliation, and e-mail address
• Submitted manuscripts should begin with a 100-word abstract, with a
list of 5 keywords, numbered as page 1
• One submission per author per call
• Allow 3 months for manuscript status notification
Scholarly Submissions http://journal.marketinglibraries.org/schol-submit.html
Practical (Column) Submissions http://journal.marketinglibraries.org/column-submit.html
Please ensure that your manuscript has not been previously published
and is not currently under consideration for publication elsewhere.
Review of manuscripts will begin after the call for papers
deadline. When a manuscript has been accepted for
publication, authors will be required to submit a complete electronic
copy of the final version.
We reserve the right to make editorial changes for style, clarity, and
consistency. To ensure ethical practices, all reviewers,
and authors must contact the Journal if there may be any conflict of
interest. For more information, please contact the Editor at email@example.com