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Table of Contents
Page






From the Editor-in-Chief
Mark Aaron Polger, College of Staten Island, CUNY
1 Download PDF




Columns






Advocacy






Feedback as Outreach: Turning an Assessment Survey into a Marketing Opportunity 
Fred Folmer, Connecticut College
abstract and bibliographic details
4 Download PDF




Book Nook for All: How Library Partnerships Can Grow Advocacy
Jessica Crossfield McIntosh, Otterbein University
Kirsten Peninger, Otterbein University
abstract and bibliographic details
10
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Branding






A Disciplined Brand Approach to Marketing Libraries
Spenser Thompson, Golden Gate University
abstract and bibliographic details
16
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Campaigns






Ask a Catbrarian: Marketing Library Services Using a Cat 
Teagan Eastman, Utah State University
Jennifer Saulnier, Loras College
Kati Richardson, Highland School District
abstract and bibliographic details
24 Download PDF




Developing Marketing Strategies for Public Libraries
Monica Sanchez, Anaheim Public Library
Chloe R. Van Stralendorff, Anaheim Public Library
abstract and bibliographic details
31Download PDF




Door to Door Outreach Campaign in Florida, NY
Madelyn Folino, Florida Public Library
abstract and bibliographic details
39
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Public Relations for Academic Libraries in the Digital Age
Doreen Siegfried, ZBW - German National Library for Economics
abstract and bibliographic details
46Download PDF




From the Trenches






Developing an Accessible and Inclusive Social Media Presence
Carli Spina, Boston College Libraries
abstract and bibliographic details
53 Download PDF




Creating a Communication Advisory Committee and New Marketing Tools
Tallie Casucci, University of Utah
Donna Baluchi, University of Utah
Peter Strohmeyer, University of Utah
abstract and bibliographic details
61Download PDF




Hooking your Audience: Tailored Instruction Marketing
Karen Doster-Greenleaf, Georgia State University 
Amy Stalker, Georgia State University
abstract and bibliographic details
67
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Librarians Connect to Self-Reflect: Collaboration Among Personal Librarian Coordinators at Different Institutions
Brooke Duffy, Sarah Lawrence College
Lisa Thornell, Fairfield University
Kelleen Maluski, Sarah Lawrence College
abstract and bibliographic details
75
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Creating a Marketing Plan with a Marketing Team of One
Carrie Girton, Miami University Hamilton
abstract and bibliographic details
81
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Send in the Crowds: Planning and Benefiting from Large-scale Academic Library Events
Michelle Demeter, Florida State University
Rachel Besara, Missouri State University
Gloria Colvin, Florida State University
Bridgett Birmingham, Florida State University
abstract and bibliographic details
86
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Technology






Reinventing New Student Orientation with an Augmented Reality Scavenger Hunt
Matthew LaBrake, Berkeley College, Online Campus
Maria Deptula, Berkeley College, Paramus Campus
abstract and bibliographic details
96
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Campaigner: A High-Powered Email Marketing Application
Leah Townsend, NorQuest College
abstract and bibliographic details
104
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Featured Article (peer reviewed)






Marketing Academic Library Usage: A Connecticut Case Study
Viviana Nicholas, Central Connecticut State University
Renata Vickrey, Central Connecticut State University
Carl Antonucci, Central Connecticut State University
Ben Tyson, Central Connecticut State University
abstract and bibliographic details


108


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Reviewers for this issue

Heather Buchansky, University of Toronto Libraries

Lynné Colbert, Marian University, Indianapolis, Indiana

Nicole Eva, University of Lethbridge, Lethbridge, Alberta, Canada

Stephen Fadel,
Academic Librarian, Marina, California

Nickolas Falk, Deputy City Clerk, Edmonds, Washington

Jessica Hagman, Ohio University Libraries, Athens, Ohio

Beth Heldebrandt, Eastern Illinois University, Charleston, Illinois

Barbie Keiser, Barbie E. Keiser, Inc., Washington, DC

Rebecca Metzger,
UC Santa Barbara, Santa Barbara, California

Robin O'Hanlon, Temple University, Philadelphia, Pennsylvania

Dawn (Nikki) Cannon Rech, Georgia Southern University, Stateboro, Georgia

Lydia Morrow Ruetten, Governors State University, University Park, Illinois

Column Editors for this issue

Advocacy
Bridget Barry-Thias, Writer, Researcher, and Librarian

Branding
Andrew Colgoni, McMaster University, Hamilton, Ontario, Canada

Campaigns

Kerry McKee, 
Icahn School of Medicine at Mount Sinai, New York, New York

Technology
Mark Aaron Polger, College of Staten Island, CUNY, New York, New York

Guest Column Editors for this issue

Jodie Borgerding, Amigos Library Services

Jonathan Dolce, Astor County Library, Astor, Florida

Bonnie Cohen Lafazan, Berkeley College, Woodbridge, New Jersey

Dawn (Nikki) Cannon Rech, Georgia Southern University, Stateboro, Georgia

Christopher Thiry, Colorado School of Mines, Golden, Colorado

Daniel Vinson, Mount Mary University, Milwaukee, Wisconsin

Production Team

Project Manager for this issue
Shira Atkinson, Information Analyst, Montreal, Canada

Layout Editors
Elisa Coghlan,  Marquette University, Milwaukee, Wisconsin

Mark Aaron Polger, College of Staten Island, CUNY

Copy Editors and Proof Readers
Shira Atkinson, Information Analyst, Montreal, Canada

Elisa Coghlan,  Marquette University, Milwaukee, Wisconsin

Holly Flynn, Michigan State University, East Lansing, Michigan

Mark Aaron Polger, College of Staten Island, CUNY, New York, NY




 

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Marketing Libraries Journal, 2018


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ISSN: 2475-8116