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Table of Contents

From the Editor-in-Chief 6 Download PDF



Show, Don't Tell
Laura McPhail
8 Download PDF


Look Inward for External Success: The Importance of Internal Marketing
Katie Auman
17 Download PDF


Canva: A Practical, Accessible Graphic Design Tool
Katherin R. DeFord, Christopher D. Curtis, Donald A. Fitzpatrick, Stephanie B. Hill, and Heather A. Johnson
26 Download PDF


Applying the Creative Process to Library Branding
Kellie Sparks
30 Download PDF

From the Trenches

Video Marketing: Best Practices and Simple Tips for Libraries
Robin O'Hanlon, Heather Dalal, and Karen L. Yacobucci
41 Download PDF

Plano Public Library: Engaging the Community Through Art
Kristin Linscott and Beth Morgan
49 Download PDF

Featured Article

Marketing Competency for Information Professionals: The Role of Marketing Education in Library and Information Science Education Programs
Dr. Rajesh Singh
Download PDF

Reviewers for this issue

Gabrielle Annala, Business Administration and Communication Librarian, Loyola University Chicago, Chicago, Illinois

Shira Atkinson- independent consultant

Heather Buchansky, Student Engagement Librarian, University of Toronto, Toronto, Ontario, Canada

Dawn (Nikki) Cannon-Rech, Assistant Professor, Georgia Southern University, Stateboro, Georgia

Nicole Eva-Rice, Liaison Librarian, University of Lethbridge, Lethbridge, Alberta, Canada

Nickolas Falk, Social Sciences & Technology Librarian, Priddy Library - Universities of Maryland, Rockville, Maryland

Amanda L. Goodman, Publicity Manager, Darien Library, Darien, Connecticut

Jessica Hagman, Social Media Coordinator & Subject Librarian, Ohio University Libraries, Athens, Ohio

Elizabeth (Beth) Heldebrandt, Public Relations Director, Eastern Illinois University, Charleston, Illinois

Barbie Keiser, Barbie E. Keiser, Inc., Washington, DC

Christopher J.J. Thiry, Outreach, Instruction, and Geospatial Information Librarian, Colorado School of Mines, Golden, Colorado

Daniel Vinson, Library Director, Mount Mary University, Milwaukee, Wisconsin


Marketing Libraries Journal - first issue coming Sept 2017.

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Marketing Libraries Journal, 2017

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ISSN: 2475-8116