|Marketing Libraries Journal (MLJ) is a new peer-reviewed, independently published, open access scholarly journal that focuses on innovative marketing activities libraries are engaged in.||
Our First Issue coming Fall 2017!
Our aim is to publish research and practical
examples of library
marketing campaigns, library marketing research, public relations
campaigns, SWOT analysis, segmentation research, assessment of
marketing activities, and tools used for marketing. In addition
to peer reviewed articles, the Journal will also contain practical
articles from columns on advocacy, branding, case studies of marketing
campaigns, "from the trenches", and technology tools. The Journal is
published twice a year.
Call for Papers!
(for more information, please visit the Call for Papers page)
Submit manuscripts online at http://journal.marketinglibraries.org/submit.html
Guidelines for Submissions
The editorial board seeks submissions in the
following three categories:
articles that focus on developing relationships with stakeholders to
help raise awareness and loyalty for library services and resources.
This may relate to communicating with government, administration, and
the greater community
From the Trenches: articles that show outcomes of a particular marketing initiative or campaign.
3. Software/apps/web site review (2-4 pages) (editorial reviewed): brief reviews of web sites, and software tools that support library marketing activities.