Tips from Sir Cluckerton: Effective and Fun Social Media with a Library Mascot
Allison Boswell
Jacksonville State University
amboswell@jsu.edu
Laura Pitts
Jacksonville State University
lepitts@jsu.edu
Marketing Libraries Journal, volume 8, issue 1, pages 89-123.
Abstract: In 2021, the Houston Cole Library (HCL) at Jacksonville State University (Jacksonville, AL) added a mascot to enhance social media posts, and the result has been successful. HCL’s simple low-cost mascot has consistently stimulated positive interactions between the library staff/faculty and students, community members and university officials. HCL’s library mascot has created a cult-like following that watches and comments on his adventures. This current discussion indicates how any library can create their own mascot regardless of budget restrictions and time commitments.
Keywords: academic libraries, social media, branding, social media engagement
Boswell, A. & Pitts, L. (2024). Tips from Sir Cluckerton: Effective and Fun Social Media with a Library Mascot. Marketing Libraries Journal, 8(1), 89-123. https://journal.marketinglibraries.org/fall2024/04_MLJv8i1.pdf