Revamping Email Communications: A Review of Five Free Email Design Platforms
Karen Okamoto
John Jay College of Criminal Justice, City University of New York (CUNY)
Kokamoto@jjay.cuny.edu
Marketing Libraries Journal, volume 8, issue 1, pages 199-231.
Abstract: This article reviews five free online email design platforms that libraries can use to create visually appealing and engaging email newsletters and other email communications. The five platforms reviewed in this article – Beefree, Mosaico, Smore, Stripo, and Tabular – are assessed according to ease of use, the availability of pre-designed templates, and other features, such as the ability to add collaborators. This review begins with a summary of the library and marketing literature on email communications, including best practices, and ends with a brief overview of email marketing platforms and services.
Keywords: Email communications, email marketing, free email design tools, free technology tools for libraries, email design, newsletters
Citation to article:
Okamoto, K. (2024). Revamping Email Communications: A Review of Five Free Email Design Platforms. Marketing Libraries Journal, 8(1),199-231. https://journal.marketinglibraries.org/fall2024/08_MLJv8i1.pdf