The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement edited by Patrick Lo and David Baker, Cambridge, UK: Elsevier, 2024, 732 pp., $69.27, ISBN- 978-0-443-13435-7 (paper).

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Reviewed by Barbie Keiser

Citation to book review:

Keiser, B. (2024). [Review of the book The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement, edited by P. Lo and D. Baker]. Marketing Libraries Journal, 8(1), 232-243. https://journal.marketinglibraries.org/fall2024/09_MLJv8i1.pdf