A Library, a Tailgate, and a Tornado: Outreach
Strategies amidst Upheaval
Westbrooks, Jacksonville State University
Pettway Vann, Jacksonville State University
Barnett-Ellis, Jacksonville State University
Journal, volume 4, issue 1, pages 107-133.
annual library tailgate event held at a medium-sized
academic university library at Jacksonville State
University welcomes students, faculty, staff, and
community members with the purpose of increasing their
comfort and familiarity with the library. The tailgate
draws on school spirit to facilitate stronger
connections across campus. The event includes
activities to highlight the library’s information
access points in a relaxed atmosphere. The tailgate
has taken many forms based on logistics and student
feedback. Despite a tornado that devastated the
majority of the campus in March 2018, the library
tailgate has continued to evolve by accommodating
space constraints and safety issues caused by
Citation to article:
Westbrooks, K., Vann, C.P., & Barnett-Ellis, P.
(2020). A Library, a Tailgate, and a Tornado: Outreach
Strategies amidst Upheaval. Marketing Libraries
Journal, 4(1), 107-133. Retrieved from http://journal.marketinglibraries.org/april2020/07_MLJv4i1_Feature_Westbrooks_ann_Barnett-Ellis.pdf
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