Marketing with Financial Valuation Data: Best
Practices in a Library Setting
A. Falloon, College of Staten Island, City
University of New York
Journal, volume 4, issue 1, pages 134-153.
marketing case study discusses how financial concepts
used in the business world, such as cost-benefit
analysis (CBA) and return on investment (ROI), a CBA
metric, can be used to add value in promotion of and
advocacy for library projects.
The study describes how financial analysis is
used to evaluate two acquisition projects and share
best practices for marketing the benefits received
within different outreach contexts.
Specifically, the study highlights the
financial analysis and subsequent best practices in
marketing to the College of Staten Island (CSI)
library’s stakeholders that could be utilized for its
open educational resources (OER) and patron-driven
acquisition (PDA) programs.
It also conducts a survey of these
stakeholders, from both academic and public libraries,
to gauge their views on whether traditional library
data or financial valuations could potentially have a
greater marketing influence.
The study is a retrospective review on how
financial analysis data can be used to advocate for
funding, promote sound resource decision-making, and
market various projects within an academic library.
K.A. (2020). Marketing with Financial Valuation Data:
Best Practices in a Library Setting. Marketing
Libraries Journal, 4(1), 134-153.
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