A Bitmoji Marketing Campaign to Connect Students with
Puzier, University at Albany, SUNY
Norton, University at Albany, SUNY
Journal, volume 4, issue 1, pages 22-32.
Abstract: The University at Albany Libraries Marketing
Committee launched a campaign using Bitmojis, cartoon
avatars, to connect students with their subject
librarians and to increase awareness of the role of
subject librarians and the services they provide. The
Bitmoji mobile app was the fastest growing app in the
United States among adults in 2017; therefore, Bitmojis
offered a potentially popular and recognizable way to
represent subject librarians. Bitmojis are also highly
versatile: they can be personalized, they offer
librarians a digital likeness, and they lend themselves
to a variety of other formats both physical and digital.
This article will introduce the use of Bitmojis to
promote subject librarians, identify hurdles to such
promotion, present tips to get started, and outline the
L., & Norton, T. (2020).A Bitmoji Marketing
Campaign to Connect Students with Subject Librarians.
Marketing Libraries Journal, 4(1), 22-32.
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