Priming for Advocacy: Revitalizing A 35-Year-Old
Lecture Series
Kathleen Broeder, Dixie State University Library &
Learning Services
Emma Lanners, Dixie State University Library &
Learning Services
Marketing Libraries Journal, volume 4, issue
1, pages 4-21.
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Abstract: Academic libraries face unique challenges by
being a part of their larger institutions, such as a
lack of visibility across campus. One solution to these
challenges is advocacy, with one tool being an annual
lecture series. The Dixie State University Library made
strategic changes to their Juanita Brooks Lecture Series
in order for it to become an important and valuable
advocacy tool. These changes included a new
organizational structure, a speaker selection rubric,
event project management, official documentation, budget
tracking, venue changes, and branding for the 35-yearold
lecture series. These changes primed this lecture series
to become a major advocacy tool, with plans to cultivate
it into a signature annual donor and outreach event for
the Library. Another result of the changes to the series
has been stronger partnerships and relationships.
Citation
to article:
Broeder,
K, & Lanners, E. (2020). Priming for
Advocacy: Revitalizing A 35-Year-Old Lecture
Series. Marketing Libraries Journal,
4(1), 4-21. Retrieved from http://journal.marketinglibraries.org/april2020/02_MLJv4i1_Column_Advocacy_Broeder_Lanners.pdf
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