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Volume 4, Issue 1 (Spring 2020)

Priming for Advocacy: Revitalizing A 35-Year-Old Lecture Series

Kathleen Broeder, Dixie State University Library & Learning Services

Emma Lanners, Dixie State University Library & Learning Services

Marketing Libraries Journal, volume 4, issue 1, pages 4-21.

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Abstract: Academic libraries face unique challenges by being a part of their larger institutions, such as a lack of visibility across campus. One solution to these challenges is advocacy, with one tool being an annual lecture series. The Dixie State University Library made strategic changes to their Juanita Brooks Lecture Series in order for it to become an important and valuable advocacy tool. These changes included a new organizational structure, a speaker selection rubric, event project management, official documentation, budget tracking, venue changes, and branding for the 35-yearold lecture series. These changes primed this lecture series to become a major advocacy tool, with plans to cultivate it into a signature annual donor and outreach event for the Library. Another result of the changes to the series has been stronger partnerships and relationships.

Citation to article:

Broeder, K, & Lanners,  E. (2020). Priming for Advocacy: Revitalizing A 35-Year-Old Lecture Series.  Marketing Libraries Journal, 4(1), 4-21. Retrieved from


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