Volume 3, Issue 2

Table of Contents
From the Editor-in-Chief
Mark Aaron Polger, College of Staten Island, CUNY
abstract and bibliographic details
1 Download PDF

Columns (peer reviewed)      
From the Trenches      

The Social Media Directory of Academic Libraries: A Resource for Academic Librarians Managing & Researching Social Media
Gary Marks, Jr.
abstract and bibliographic details
3 Download PDF



Open UP! How digitization is Changing Science: An Exhibition of ZBW – Leibniz Information Centre for Economics
Dr. Doreen Siegfried
abstract and bibliographic details
12 Download PDF



Asserting Librarian Expertise and Value in Strategic Marketing Efforts
Memo Cordova and Elizabeth Ramsey
abstract and bibliographic details
32 Download PDF


Featured Articles (double blind peer reviewed)      

Leveraging Failure to Inform Practice: How do Students Learn about Library Events and Services?
Jylisa Doney and Jessica Martinez
abstract and bibliographic details
43 Download PDF(permalink)  

Putting the Audience in Charge of the Message: Assessment of Student-Generated Public Relations Campaigns in an Academic Library
April Hines, Rachel Elrod, Hélène Huet,  Stacey Ewing, and Leilani Freund
abstract and bibliographic details
64 Download PDF(permalink)  
Reviewers for this issue  
Ashley Biggs, Maryland State Library for the Blind and Physically Handicapped, Baltimore, Maryland

Heather Buchansky, University of Toronto, Toronto, Canada

Lynné Colbert, Marian University, Indianapolis, Indiana

Jonathan Dolce, Astor County Library, Astor, Florida

Nicole Eva, University of Lethbridge, Lethbridge, Canada

Nickolas Falk, Deputy City Clerk, Edmonds, Washington

Amanda L. Goodman, Darien Library, Darien, Connecticut

Jessica Hagman, Ohio University Libraries, Athens, Ohio

Elizabeth (Beth) Heldebrandt, Eastern Illinois University, Charleston, Illinois

Barbie Keiser, Barbie E. Keiser, Inc., Washington, DC

Natalie Lopez, Palomar College, San Marcos, California

Robin O’Hanlon, Memorial Sloan Kettering Cancer Center, New York, New York

Dawn (Nikki) Cannon Rech, Georgia Southern University, Stateboro, Georgia

Lydia Morrow Ruetten, Governors State University, University Park, Illinois

Dr. Priyanki Sinha, Jaipuria Institute of Management, Jaipur, Rajasthan, India

Christopher Thiry, Colorado School of Mines, Golden, Colorado

Susan Vandagriff, University of Colorado, Colorado Springs, Colorado

Dan Vinson, Mount Mary University, Milwaukee, Wisconsin

Dr. Christina Wissinger, The Pennsylvania State University, University Park, Pennsylvania

Column Editors (for this issue)

From the Trenches
Kerry McKee,  Icahn School of Medicine at Mount Sinai, New York, New York

Branding  Co-Editors
Andrew Colgoni, McMaster University, Hamilton, Canada

Barbie Keiser, Barbie Keiser, Inc. Washington, DC

Production Team

Project Manager for this issue
Elisa Coghlan,  Marquette University, Milwaukee, Wisconsin

Layout Editor
Laureen Cantwell, Colorado Mesa University, Grand Junction, Colorado

Copy Editors and Proof Readers
Shira Atkinson, BNP, Montreal, Canada

Elisa Coghlan,  Marquette University, Milwaukee, Wisconsin

Holly Flynn, Michigan State University, East Lansing, Michigan

Barbie Keiser, Barbie Keiser, Inc. Washington, DC