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(for more information, please visit the Call for Papers page)
Volume 2, Issue 2 (Dec 2018)
Deadline for Submissions: rolling

Submit scholarly manuscripts online : http://journal.marketinglibraries.org/schol-submit.html
Submit practical manuscripts online : http://journal.marketinglibraries.org/column-submit.html

The editorial board seeks submissions in the following two categories:
1. Scholarly Articles (double blind peer reviewed) (20-25 pages): research-driven articles that aim to provide original scholarship in the field of library marketing, communications, and outreach.
2. Practical Articles  (peer reviewed) (8-10 pages) : Practical articles are reflective and provide best practices and advice. Practical articles are written in a formal, academic tone (3rd person) and may be published in the following columns below:

Advocacy: articles that focus on developing relationships with stakeholders to help raise awareness and loyalty for library services and resources. This may relate to communicating with government, administration, and the greater community
Branding: articles that illustrate how libraries develop their visual identity for their services and resources.  
From the Trenches: articles that show outcomes of a particular marketing initiative or activity.
Marketing Campaigns:  case studies of a marketing campaign and the desired outcomes and objectives sought.
Technology: reviews of particular tools or resources that help them in their marketing efforts.  They should be unbiased and provide a critical analysis of the specific technology tool with comparisons to other technology tools. 

 

Marketing Libraries Journal, 2018
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ISSN: 2475-8116