|Marketing Libraries Journal (MLJ) is a peer-reviewed, independently published, open access scholarly journal that focuses on innovative marketing activities libraries are engaged in.||
Our inaugural issue is now available!
Our aim is to publish research
examples of library
marketing campaigns, library marketing research, public relations
campaigns, SWOT analysis, segmentation research, assessment of
marketing activities, and tools used for marketing. In
to peer reviewed articles, the Journal will also contain practical
articles from columns on advocacy, branding, case studies of marketing
campaigns, "from the trenches", and technology tools. The Journal is
published twice a year.
Call for Papers!
(for more information, please
visit the Call
for Papers page)
Submit manuscripts online at http://journal.marketinglibraries.org/submit.html
Guidelines for Submissions
The editorial board seeks
submissions in the
following two categories:
articles that focus on developing relationships with stakeholders to
help raise awareness and loyalty for library services and resources.
This may relate to communicating with government, administration, and
the greater community
articles that show outcomes of a particular marketing initiative or
Technology Reviews (3-5 pages) : reviews of web sites, and software tools that support library marketing activities.