independently published, open access scholarly
that focuses on
marketing activities libraries are engaged in.
Our aim is to publish research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, SWOT analysis, segmentation research, assessment of marketing activities, and tools used for marketing. In addition to peer reviewed articles, the Journal will also contain practical articles from columns on advocacy, branding, case studies of marketing campaigns, "from the trenches", and technology tools. The Journal is published twice a year.Call for Papers!
(for more information,
visit the Call
for Papers page)
The editorial board
submissions in the
following two categories:
articles that focus on developing relationships with stakeholders to
help raise awareness and loyalty for library services and resources.
This may relate to communicating with government, administration, and
the greater community