Marketing Libraries Journal (MLJ) Logo

Our aim is to publish research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, SWOT analysis, segmentation research, assessment of marketing activities, and tools used for marketing.  In addition to peer reviewed articles, the Journal will also contain practical articles from columns on advocacy, branding, case studies of marketing campaigns, "from the trenches", and technology tools. The Journal is published twice a year.

Call for Papers!

(for more information, please visit the Call for Papers page)
Volume 1, Issue 1 (Fall 2017)
Deadline for Submissions: June 1, 2017

Submit manuscripts online at

Guidelines for Submissions

The editorial board seeks submissions in the following three categories:
1. Scholarly Articles (peer reviewed) (15-20 pages): research-driven articles that aim to provide original scholarship in the field of library marketing, communications, and outreach.
2. Practical Articles  (8-10 pages) (editorial reviewed): Practical articles are reflective and provide best practices and advice from the following columns (sections) below:

Advocacy: articles that focus on developing relationships with stakeholders to help raise awareness and loyalty for library services and resources. This may relate to communicating with government, administration, and the greater community
Branding: articles that illustrate how libraries develop their visual identity for their services and resources.  

From the Trenches: articles that show outcomes of a particular marketing initiative or campaign.
Marketing Campaigns:  case studies of a marketing campaign and the desired outcomes and objectives sought.

3. Software/apps/web site review (2-4 pages) (editorial reviewed): brief reviews of web sites, and software tools that support library marketing activities.


Marketing Libraries Journal, 2017

Home | About  | Call for Papers | Author Guidelines | Archives | Contact Us

ISSN: 2475-8116