About the Journal
Marketing Libraries Journal (MLJ) is a peer-reviewed, independently published, open access scholarly journal that focuses on innovative marketing activities that libraries are engaged in. Our aim is to publish research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, SWOT analysis, segmentation research, assessment of marketing activities, and tools used for marketing. In addition to peer reviewed articles, the Journal also contains practical articles from different columns. Columnists will be accepting shorter articles on advocacy, branding, library marketing campaigns, “from the trenches”, and technology tools. The Journal is published twice a year.
Guidelines for Submissions
The editorial board seeks submissions in the following two categories:
1. Feature Articles (double-blind peer reviewed) (20-25 pages inclusive of references, tables, and figures): These articles focus on case studies of any library marketing activities. Feature articles should make an original contribution to the field of library marketing, communications, and outreach. Articles should be driven by research questions that address those problems. We welcome all methodologies; in all cases we ask authors to keep the literature review and methods sections succinct and emphasize the findings and the applications of those findings. All submissions are double blind peer reviewed.
2. Practical articles (peer reviewed) (15-20 pages, inclusive of references, tables, and figures): These articles are practical and focus on best practices and advice. Although these articles are practical in nature, they should be written in 3rd person, contain a literature review, and be written in an academic tone. Topics may include: planning a library marketing activity and/or campaign, market research, community analysis, market segmentation, SWOT analysis, public relations strategies, an outreach activity, or a re-branding project.
Advocacy: articles that focus on developing relationships with stakeholders to help raise awareness and loyalty for library services and resources. This may relate to communicating with government, administration, and the greater community
Branding: articles that illustrate how libraries develop their visual identity for their services and resources.
Campaigns: case studies of a marketing campaign and the desired outcomes and objectives sought.
From the Trenches: articles that show outcomes of a particular marketing initiative or campaign.
Technology : analysis of particular tools or resources that help them in their marketing efforts. They should focus on library marketing, graphic design, public relations, social media promotion, and outreach. They should be written in a formal, academic tone. They should be unbiased and provide a critical analysis of the specific technology tool with comparisons to other technology tools.
• Manuscript style should follow the conventions of the American Psychological Association (APA) citation style, 7th Edition
• Submissions should be 12 point font, Times New Roman, and double-spaced with 1 inch margins on all sides
• Page number and running head should be placed in the upper right-hand corner of each page
• The title page should be submitted as a separate document and include each author’s name, affiliation, and e-mail address
• Submitted manuscripts should be written in 3rd person, in an academic tone, and begin with a 100-word abstract, with a list of 5 keywords, numbered as page 1
• One submission per author per call
• Allow 3-4 months for manuscript status notification
Marketing Libraries Journal reserves the right to make minor editorial changes for style, clarity, and consistency. Further, in the production process, copy editors retain the right to correct grammar and modify text for improved clarity. We expect all reviewers, editors and authors to consider fair practices and to inform the Journal of any possible conflict of interest situations.
Open Access Statement
Marketing Libraries Journal is a double blind, peer-reviewed, open access academic journal. We believe that open access to scholarship is critical for scholarly communication. For that reason we pledge to make all articles freely accessible and we allow authors to self-archive their publications on the web. Marketing Libraries Journal makes all articles freely available to readers. Authors are never charged any article submission or processing fees.
Marketing Libraries Journal allows self-archiving. When a manuscript is accepted into the Journal, authors do not sign a Copyright Transfer Statement (CTS) or a license agreement with the Journal. Authors retain copyright and full publishing rights. Articles are published under a CC-BY-NC-SA license.
Since the Journal is Open Access (OA) Gold and Green, authors may self-archive their accepted manuscript on their own web sites. Authors may also deposit their article in any academic repository right away without any embargo. An author may use the publisher’s version of the final article for the purpose of self-archiving or deposit.
The author may post his/her own version, provided acknowledgement is given to the Journal as the original source of publication. The link must be provided by inserting the permanent URL where the article originally resides (on the Marketing Libraries Journal web site).
Examples of permanent URLs are:
Indexing and Discoverability
Marketing Libraries Journal is indexed in the International ISSN database, World Cat, Ulrich’s Serials Directory, Google Scholar, and the Directory of Open Access Journals (DOAJ).
For general inquiries, please contact the Editor at