Author Guidelines

The editorial board seeks submissions in the following two categories:

1. Articles (double blind peer reviewed) (20-25 pages inclusive of references, tables, and figures): These articles focus on case studies of any library marketing activities. Feature articles should make an original contribution to the field of library marketing, communications, and outreach. Articles should be driven by research questions that address those problems. We welcome all methodologies; in all cases we ask authors to keep the literature review and methods sections succinct and emphasize the findings and the applications of those findings to pedagogical issues. All submissions are double blind peer reviewed.

2. Practical articles (peer reviewed) (15-20 pages, inclusive of references, tables, and figures): These articles are practical and focus on best practices and advice. Although these articles are practical, they should be written in 3rd person and in an academic tone. Like scholarly articles, they should include a literature review. Topics may include: planning a library marketing activity and/or campaign, market research, community analysis, market segmentation, SWOT analysis, public relations strategies, an outreach activity, or a re-branding project.

Section Columns

Advocacy: articles that focus on developing relationships with stakeholders to help raise awareness and loyalty for library services and resources. This may relate to communicating with government, administration, and the greater community
Branding: articles that illustrate how libraries develop their visual identity for their services and resources.  
From the Trenches: articles that show outcomes of a particular marketing initiative or campaign.
Campaigns:  case studies of a marketing campaign and the desired outcomes and objectives sought.
Technology:  We invite authors to submit descriptions of particular tools or resources that help them in their marketing efforts. Reviews should be focused on library marketing, graphic design, public relations, social media promotion, and outreach. They should be written in a formal, academic tone. They should be unbiased and provide a critical analysis of the specific technology tool with comparisons to other technology tools. 

Manuscript Format

All manuscripts (scholarly and practical) must be written in an academic tone, in 3rd person.
Manuscript style and bibliographic references should conform to the conventions specified in the Publication Manual of the American Psychological Association (APA), 7th Edition.
All submissions should be double-spaced in 12 point Times New Roman font, with 1 inch margins on all sides.

The page number and running head should be placed in the upper right-hand corner of each page.

The title page should be submitted as a separate document and include each author’s name, affiliation, address, telephone numbers, and email address.

Submitted manuscripts should contain a 100-word abstract, with a list of 5-7 keywords, numbered as page 1.

The review process is anonymous so authors should not be identified anywhere within the body of the article.

One submission per author per call.

Allow 3-4 months for manuscript status notification.

Submission Procedures

Initial submissions (for authors)

Scholarly  :

Practical columns  :

Re-submissions (for authors and column editors)

Scholarly (round 2)(for authors)

Column Revisions (round 2) (column editors only)

Final Revisions (for authors)

Columns (round 3):
Scholarly (round 3) :

Review Form for Peer Reviewers

Please submit comments here:

It is understood that manuscripts have not been previously published and are not currently under consideration for publication elsewhere.

Review of manuscripts will begin after the call for proposals deadline. In some cases, accepted manuscripts may undergo several rounds of substantive revision before they are ready for publication.

When a manuscript has been formally accepted for publication, authors will be required to submit a complete electronic copy of the final version, including all figures, charts, tables, appendices, and illustrations.

Editorship and Ethics

Marketing Libraries Journal reserves the right to make minor editorial changes for style, clarity, and consistency. Further, in the production process, copyeditors retain the right to correct grammar and modify text for improved clarity. We expect all reviewers, editors and authors to consider fair practices and to inform the Journal of any possible conflict of interest situations.

Open Access Statement

Marketing Libraries Journal is a peer-reviewed, open access, academic journal. We believe that open access to scholarship is critical for scholarly communication. For that reason we pledge to make all articles freely accessible and we allow authors to self-archive their publications on the web.  Marketing Libraries Journal makes all articles freely available to readers. Authors are never charged any article submission or processing fees.

Self Archiving Policy

Marketing Libraries Journal allows self-archiving. When a manuscript is accepted into the Journal, authors do not sign a Copyright Transfer Statement (CTS) or a license agreement with the Journal. Authors retain copyright and full publishing rights. Articles are published under a CC-BY-NC-SA license.

Since the Journal is Open Access (OA), authors may self-archive their accepted manuscript on their own web sites. Authors may also deposit their article in any academic repository right away without any embargo. An author may use the publisher’s version of the final article for the purpose of self-archiving or deposit.

The author may post their own version, provided acknowledgement is given to the Journal as the original source of publication. The link must be provided by inserting the permanent URL where the article originally resides (on the Marketing Libraries Journal web site).

Examples of permanent URLs


For questions regarding self-archiving, please contact

Author name changes

If authors wish to change their names following publication, we will update the manuscript with the name changes and/or pronoun changes, with no legal documentation required. Upon receiving the name change request, we will update all metadata, published content, and associated records under our control to reflect the requested name change. Further, we respect the privacy and discretion in an author’s request for a name change. To protect the author’s privacy, we will not publish a correction notice to the paper, and we will not notify co-authors of the change. 

Resources for New Authors

Survey Analysis

How to Design and Analyze a Survey

How to Analyze Survey Data

Qualtrics: 5 Best Practices of Survey Analysis & Reporting

Analysis and Reporting of Survey Data

Publishing Tips

How to Publish Your Ideas : Some Tips for Academic Publishing

How to get ahead in academic publishing: Q&A Best Bits

Publishing Your First Journal Article: An Academic Publisher’s View

Publishing Your Work in an Academic Journal: Three Do’s and a Don’t

Nine Publishing Basics When Submitting to a Scholarly Journal

Academic Writing and Publishing

 Indexing and Discoverability

Marketing Libraries Journal is indexed in WorldCatDirectory of Open Access JournalsUlrich’s Periodicals DirectoryGoogle Scholar, and the international ISSN database.

General Inquiries:
For general inquiries, please contact the Editor at