Volume 6, Issue 1 (Summer 2022)
Introducing and Promoting Love Data WeekStephen Fadel
Abstract: The growing awareness of the importance of data and statistics, especially over the past decade, has become a top concern for many who work in higher education. This article describes the efforts of one library to introduce and promote an annual international event, Love Data Week, at a mid-size public university from 2018 to 2021. Included in this discussion is the development of a Love Data Week web page, the creation of a range of Love Data Week workshops, the introduction of a single, campus wide engagement activity—the Data Challenge—and the impact of COVID-19 restrictions. Promotional strategies reviewed include both physical and virtual materials. The article concludes with planned future changes. Keywords: Love Data Week, outreach, gamification, peer promotion, assessment References California State University Monterey Bay Academic Affairs. (n.d.). Undergraduate and graduate learning outcomes. California State University Monterey Bay. https://csumb.edu/academicaffairs/outcomes-assessment-programreview/undergraduate-learning-outcomes-assessment/ ACRL Research Planning and Review Committee. (2012). 2012 top ten trends in academic libraries: A review of the trends and issues affecting academic libraries ACRL Research Planning and Review Committee. (2016). 2016 top trends in academic libraries: A review of the trends and issues affecting academic libraries in higher education. College & Research Libraries News, 77(6), 274–281. https://doi.org/10.5860/crln.77.6.9505 ACRL Research Planning and Review Committee. (2020). 2020 top trends in academic libraries: A review of the trends and issues affecting academic libraries in higher education. College & Research Libraries News, 81(6), 270–278. https://doi.org/10.5860/crln.81.6.270 American Council on Education (n.d.). The Carnegie Classification of Institutions of Higher Education: California State University-Monterey Bay. Indiana University. https://tinyurl.com/3thspawc Carnegie Mellon University Libraries. (n.d.). Love Data Week 2020. https://www.library.cmu.edu/about/publications/news/love-data-week-2020 College of Business. (n.d.). About. California State University Monterey Bay. https://csumb.edu/business/about Davis, L. & Kellam, L. (2017, June 14). Keeping Up with… Statistical Literacy. Association of Gao, W., Malone, A., & Simons, A. (2019). Love Data @ UH: Collaborating with campus Henderson, M. E. (2017). Data management: A practical guide for librarians. Rowman & Littlefield. Hesburgh Libraries. (2021, February 26). Love Data Week 2021 Haiku contest winners announced. https://library.nd.edu/news/love-data-week-2021-haiku-contestwinners-announced Hunt, A. (2019, November 1). Real life in the digital world: Gen Z’s search for authenticity. CEO Today. https://www.ceotodaymagazine.com/2019/11/real-lifein-the-digital-world-gen-zs-search-for-authenticity/ Institutional Assessment & Research. (2021). Enrollment fast facts (headcounts) for 2021 spring. California State University Monterey Bay. https://csumb.edu/iar/enrollment-fast-facts-2021-spring/ Inter-university Consortium for Political and Social Research. (n.d.). Love Data Week with ICPSR. ICPSR. https://www.icpsr.umich.edu/web/about/cms/1576 Love Data Week Planning Committee. (n.d.). Love Data Week 2016. https://scholarworks.iupui.edu/handle/1805/23785 National Academies of Sciences, Engineering, and Medicine. (2018). Data science for undergraduates: Opportunities and options. National Academies Press. Rod, A. B., Isuster, M. Y., & Chandler, M. (2021). Love Data Week in the time of COVID19: A content analysis of Love Data Week 2021 events. The Journal of Academic Librarianship, 47(6). Advance online publication. https://doi.org/10.1016/j.acalib.2021.102449 Schield, M. (2022). Statistical Literacy. http://statlit.org. University of California. (n.d.). UC Love Data Week: February 8-12, 2021. Wissel, K., & DeLuca, L. (2018, October). Learning to love data (week): Creating data Citation to article: Fadel, S. (2022). Introducing and Promoting Love Data Week. Marketing Libraries Journal, 6(1), 3-22. Retrieved from https://journal.marketinglibraries.org/summer2022/02_MLJv6i1.pdf |