Cultivating relationships across campus: How two colleges use author celebration events to market the library
Lesley K. Mackie, Instruction and Reference Librarian,
Medicine Hat University
Nicole L. Gresham,Reference Librarian,Colorado College
Rebecca R. Floyd,Digital Scholarship Librarian, Colorado College
Marketing Libraries Journal volume 10, issue 1, pages 4-23.
Abstract: This article discusses how two similar colleges have used author events to market and promote the library by building community across campus. Both Colorado College and Medicine Hat College have successful annual author events. The intent of each event is to feature the success of contributors while promoting library services and resources and building community. The steps involved in hosting these events are discussed to provide the reader with the opportunity to compare the events. The events have been positively received and are supported by faculty, staff, and administration.
Keywords: marketing academic libraries, library outreach, events and programming, faculty outreach, community engagement
Citation to article:
Mackie, L.K., Gresham, N.L., & Floyd, R.R. (2026). Cultivating relationships across campus: How two colleges use author celebration events to market the library. Marketing Libraries Journal, 10(1),4-23. https://journal.marketinglibraries.org/spring2026/02_MLJv10i1.pdf