Minting a New Brand: Coordinating the Marketing and Promotion of a Large-Scale Grant Project
Brittany Kester
Education Librarian
University of Florida
Lisely Laboy
Project Manager
Diverse Bookfinder
Lisa Campbell
Learning and Engagement Librarian
University of Florida
Mari Meke
User & Access Services Manager
University of Florida
April Hines
Journalism and Mass Communications Librarian
University of Florida
Patricia Takacs
Political Science Librarian
University of Florida
Lourdes Santamaria-Wheeler
Exhibits Director
University of Florida
Marketing Libraries Journal volume 10, issue 1, pages 24-49
Abstract: This article discusses the organizational logistics of marketing a large-scale Institute of Museum and Library Services (IMLS) National Leadership Grant project, including the details of the marketing plan development and its implementation, which resulted in dividing the team into smaller subgroups, as well as the advantages and challenges of working with such a large team. Finally, lessons learned and recommendations are shared for others interested in marketing library projects undertaken on limited and/or fixed budgets.
Keywords: marketing campaign, graphic design, newsletters and blogs, social media marketing, web site marketing
Citation to article:
Kester, B., Laboy, L., Campbell, L., Meke, M., Hines, A., Takacs, P., & Santamaria-Wheeler, L. (2026). Minting a New Brand: Coordinating the Marketing and Promotion of a Large-Scale Grant Project. Marketing Libraries Journal, 10(1), 24-49. https://journal.marketinglibraries.org/spring2026/03_MLJv10i1.pdf