Rebuilding ORCID Campus Outreach During a Pandemic 


Christina M. Miskey, University of Nevada, Las Vegas

Marketing Libraries Journal, volume 5, issue 1, pages 18-41.

Abstract: Since 2017, ORCID outreach at the University of Nevada, Las Vegas has stagnated due to insufficient staffing. A new librarian was tasked in early 2020 with facilitating new ORCID campus outreach and education with campus researchers. Simultaneously, the COVID-19 pandemic caused the university campus to shut down, which significantly limited the ability to forge relationships and outreach. Despite these challenges, the new librarian managed to rebuild campus partnerships, establish relationships with library colleagues, and develop an outreach plan that focused on creating virtual services such as workshops and on expanding digital resources such as LibGuides and tutorials to reach faculty and students. 

Keywords: ORCID, research impact, outreach, scholarly communication, author identifiers

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Citation to article:

Miskey, C.M. (2021). Rebuilding ORCID Campus Outreach During a Pandemic.  Marketing Libraries Journal, 5(1), 18-41.