Southside Reads: A Novel Idea for Community Engagement
Natalie Browning, Research Services & Engagement Librarian
Longwood University
Sarah Reynolds, Research Services & Assessment Librarian
Longwood University
Marketing Libraries Journal volume 10, issue 1, pages 50-72.
Abstract: This article examines Southside Reads, a community-wide reading challenge led by Longwood University’s Greenwood Library in rural Virginia. It brings together the university and surrounding community through shared books and conversation. Built on strategic planning, community partnerships, and adaptable marketing, Southside Reads navigates both virtual and in-person formats, tackles student engagement challenges, and explores multiple channels to broaden participation. Emphasizing the importance of participant ownership and embracing flexibility, Southside Reads fosters connections around a community of readers demonstrating the power of collaboration in academic library programming.
Keywords: academic libraries, partnerships, community engagement, library outreach, events and programming
Citation to article:
Browning, N., & Reynolds, S. (2026). Southside Reads: A Novel Idea for Community Engagement. Marketing Libraries Journal, 10(1), 50-72. https://journal.marketinglibraries.org/spring2026/04_MLJv10i1.pdf