Promoting a Rapid Deployment of New Services for Remote Reference at a National Laboratory

Elizabeth Chase Moyer, Sarah Lynn Hayes, and Michelle Aileen Mittrach,  Los Alamos National Laboratory Research Library

Marketing Libraries Journal, volume 5, issue 2, pages 160-177.

Abstract: Libraries around the world use Springshare library products to expand their reference and information literacy services. The scholarly literature primarily addresses the use of Springshare’s LibGuides and LibChat in academic libraries. During the COVID-19 pandemic, virtual reference became the norm at all types of libraries, many turning to new tools to serve their patrons. This article describes the implementation and marketing of LibGuides and LibChat applications at the Los Alamos National Laboratory Research Library at the Los Alamos National Laboratory (LANL). These Springshare tools helped the LANL Research Library close service gaps during the COVID-19 work from home initiative at LANL.

Keywords: Springshare, LibGuides, LibChat, COVID-19, virtual reference, Los Alamos National Laboratory  

Citation to article:

Moyer, E.C., Hayes, S.L., & Mittrach, M.A. (2021). Promoting a Rapid Deployment of New Services for Remote Reference at a National Laboratory. Marketing Libraries Journal, 5(2), 160-177. https://journal.marketinglibraries.org/fall2021/10_MLJv5i2.pdf