Leatherby Libraries from Home: Online and Social Media Response to the COVID-19 Pandemic

Rachel Karas and Essraa Nawar, Chapman University

Marketing Libraries Journal, volume 5, issue 2, pages 178-201.

Abstract: Starting March 11, 2020, the day that Chapman University announced that classes would transition immediately to remote in response to the COVID-19 pandemic, the Leatherby Libraries dramatically shifted its marketing strategy and the use of social media to communicate with the student body, faculty, staff, and other community member followers. The Leatherby Libraries used social media during the COVID-19 crisis as both a means of communicating urgent messages to its patrons and also as a tool for engaging community members in the absence of traditional
library tours, events, and exhibits.

Keywords: Social media, blog, assessment, newsletter, case study

Citation to article:

Karas, R., & Nawar, E. (2021). Leatherby Libraries from Home: Online and Social Media Response to the COVID-19 Pandemic. Marketing Libraries Journal, 5(2), 178-201. https://journal.marketinglibraries.org/fall2021/11_MLJv5i2.pdf