Meeting Strategic Communication Goals Through a Sustainable Library Newsletter
Camielle Crampsie and Karla Morris, University of South Florida
Marketing Libraries Journal, volume 5, issue 2, pages 202-221.
Abstract: Libraries face a significant challenge in keeping users, and sometimes even their own employees, informed and up-to-date about their ever-changing services and resources. A library e-newsletter is one way of effectively communicating updates to a large number of people on a regular basis, serving as both an internal and external communication tool. To do this, it is important to establish a collaborative model that is sustainable, can be assessed, and meets readership needs. Aligning the newsletter with the library’s mission and strategic plan is an effective approach for communications with an academic library community.
Keywords: library newsletter, academic library, strategic plan
Crampsie, C., & Morris, K. (2021). Meeting Strategic Communication Goals Through a Sustainable Library Newsletter. Marketing Libraries Journal, 5(2), 202-221. https://journal.marketinglibraries.org/fall2021/12_MLJv5i2.pdf