Open UP! How digitization is Changing Science: An Exhibition of ZBW – Leibniz Information Centre for Economics

Dr. Doreen Siegfried., Head of Marketing and Public Relations, ZBW –Leibniz Information Centre for Economics

Marketing Libraries Journal, volume 3, issue 2, pages 12-31.

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Abstract: The range of activities conducted by scientific libraries is becoming more complex and diverse. While librarians debate whether the generic term “library” adequately conveys the range of activities they conduct, researchers see “library” primarily through a lens of nostalgia. On the occasion of its 100th birthday, ZBW – Leibniz Information Centre for Economics (Germany) launched an interactive exhibition, “Open UP! How digitization changes science,” to better convey the relevance of scientific libraries in society. This article highlights the development of the exhibition itself and analyzes visitors’ response to it.

Citation to article:

Siegfried, D. (2019). Open UP! How digitization is Changing Science: An Exhibition of ZBW – Leibniz Information Centre for Economics.  Marketing Libraries Journal, 3(2), 12-31. Retrieved from https://journal.marketinglibraries.org/summer2019/03_MLJv3i2_Column_Branding_Siegfried.pdf