Send in the Crowds: Planning and Benefiting from Large-scale Academic Library Events

Michelle Demeter, Florida State University
Rachel Besara, Missouri State University
Gloria Colvin, Florida State University
Bridgett Birmingham, Florida State University

Marketing Libraries Journal, volume 2, issue 1, pages 86-95.
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Abstract: Academic libraries produce a range of events. While large-scale events can be a lot of fun, the planning process can seem more daunting than the process for programming that targets smaller audiences. Planning and executing large-scale events—ones that attract one hundred or more attendees, involve partners, and meet the social and academic needs of students—can be very worthwhile in terms of marketing the library and networking. In this article, the authors detail four different events that can be replicated in an effort to show how easy and beneficial large-scale events can be within the academic library community.

Keywords: academic libraries, programming, large events, outreach, networking

Citation to article:

Demeter, M., Besara, R., Colvin, G., & Birmingham, B. (2018). Send in the Crowds: Planning and Benefiting from Large-scale Academic Library Events. Marketing Libraries Journal, 2(1), 86-95. Retrieved from https://journal.marketinglibraries.org/august2018/MLJ-v2i1-86-95.pdf