Livestream Your Library: Making Media Literacy Lessons Social
Robin A. Bedenbaugh
University of Tennessee
rbedenbaugh@utk.edu
Sarah Johnson
University of Tennessee
sjohn173@utk.edu
Paris Whalon
University of Tennessee
pwhalon@utk.edu
Marketing Libraries Journal, volume 8, issue 1, pages 176-198.
Abstract: The COVID-19 pandemic led a library marketing and communication team to question how they were doing everything. Brainstorming sessions and serendipitous technology discoveries led to a media-literacy focused livestream show produced by the team in concert with library faculty and staff from other departments. The result was two successful seasons of a show that brought scholars into conversation with librarians to demonstrate the ways in which expertise can and does lead to answers to questions, and how finding information is only the start of finding those answers—finding credible sources is critical. The show attempts to provide the tools necessary to make those distinctions.
Keywords: academic libraries, event planning, faculty outreach, campus engagement, technology, media literacy
Citation to article
Bedenbaugh, R.A., Johnson, S., & Whalon, P. (2024). Livestream Your Library: Making Media Literacy Lessons Social. Marketing Libraries Journal, 8(1), 176-198. https://journal.marketinglibraries.org/fall2024/07_MLJv8i1.pdf