Ask Me Anything: Promoting Archive Collections On Reddit 

Sara May Kuehl, Rochester Institute of Technology

Marketing Libraries Journal, volume 3, issue 1, pages 3-11.

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Abstract: Social media is an important marketing and outreach tool for many libraries. While Facebook, Twitter, and Instagram are commonly used, Reddit is underutilized despite its popularity and high user engagement. Special collections can use Reddit to reach and engage with their target audiences, no matter how niche. This article explains how to use Reddit and host an event called “Ask Me Anything” (AMA), using as a model a successful AMA hosted by archivists at the Rochester Institute of Technology. It also provides practical tips including how to choose an appropriate “subreddit” (or Reddit community), promote the AMA, and respond to difficult questions.

Citation to article:

Kuehl, S.M. (2019). Ask Me Anything: Promoting Archive Collections on Reddit.  Marketing Libraries Journal, 3(1), 3-11. Retrieved from https://journal.marketinglibraries.org/march2019/MLJv3i1-3-11.pdf

References

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I’m Woody Harrelson, AMA. (2012, February 3). Retrieved from https://www.reddit.com/r/IAmA/comments/p9a1v/im_woody_harrelson_ama/

I am Bridget Sisk, Chief of UN Archives. I’m a keeper of the organization’s institutional memory and an advocate for accountability through recordkeeping. AMA! (2015, July 15). Retrieved from https://www.reddit.com/r/IAmA/comments/3dejsj/i_am_bridget_sisk_ chief_of_un_archives_im_a/

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We’re RIT Archivists, keepers of RIT history since 1829.  Ask us anything! (2018, October 16). Retrieved from https://www.reddit.com/r/rit/comments/9oejia/were_rit_archivists_keepers_of_rit_history_since/