Fall 2024, Volume 8, Issue 1
| Table of Contents | |||
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Letter from the Editor |
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Scholarly Articles Feature Article Humorous Academic Library Messaging on TikTok & Instagram, by Kellie Sparks, University of West Florida abstract and bibliographic details Invited Article Introducing the FIRST Values Framework: Enhancing Library Outreach, Marketing, and Engagement Through Empathic Design, by Sabine Jean Dantus, Florida International University Libraries. |
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| Columns (peer reviewed) |
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Branding Tips from Sir Cluckerton: Effective and Fun Social Media with a Library Mascot, Allison Boswell and Laura Pitts, Jacksonville State University abstract and bibliographic details Campaigns |
89 |
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Impact-oriented Public Relations – Positioning the ZBW as an Open Science partner for economic research Dr. Doreen Siegfried, Head of Marketing and Public Relations, ZBW-Leibniz Information Centre for Economics abstract and bibliographic details Promoting a Research Impact Challenge Through Content Marketing Sarah Thompson and Jess Newman McDonald, University of Tennessee Health Science Center |
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From the Trenches Livestream Your Library: Making Media Literacy Lessons Social Dr. Robin Bedenbaugh, Sarah Johnson, and Paris Whalon, University of Tennessee |
176 | ||
| Technology Tools | |||
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Revamping email communications: A review of five free email design platforms Karen Okamoto, John Jay College of Criminal Justice, City University of New York |
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Book Reviews The Marketing of Academic, National, and Public Libraries Worldwide: Marketing, Branding, Community Engagement, edited by Dr. David Baker and Dr. Patrick Lo Reviewed by Barbie Keiser |
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Empathy by Design: Empathy-Driven Marketing for Libraries (ACRL), by Sabine Jean Dantus Reviewed by Barbie Keiser abstract and bibliographic details
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244 |
Column Editors for this issue:
Book Review Editor
Dr. Naomi Gold, Reference and Instruction Librarian, Rutgers University Newark, Newark, NJ
Branding
Andrew Colgoni, Associate University Librarian, Brock University, St. Catharines, Ontario, Canada
Campaigns
Tyler Manolovitz, Research/Instruction Librarian, Sam Houston State University, Huntsville, TX
Dr. Priyanki Sinha, Program Manager, S&P Global, Bengaluru, Karnataka, India
From the Trenches
Dr. Priyanki Sinha, Program Manager, S&P Global, Bengaluru, Karnataka, India
Technology Tools
Dr. Priyanki Sinha, Program Manager, S&P Global, Bengaluru, Karnataka, India
Reviewers for this issue
Jesika Brooks, Educational Technology Librarian, Columbia College, Columbia, SC
Dawn (Nikki) Canon-Rech, Instructional and Research Librarian, Georgia Southern University, Statesboro, GA
Courtney Eger, Learning and Engagement Librarian, Temple University, Philadelphia, PA
Nicole Eva, Associate University Librarian, University of Lethbridge, Lethbridge, Alberta, Canada
Dr. Naomi Gold, Reference and Instruction Librarian, Rutgers University Newark, Newark, NJ
Tyler Manolovitz, Research/Instruction Librarian, Sam Houston State University, Huntsville, TX
Rebecca Metzger, Associate University Librarian for Learning & Engagement, UCSB Library, Santa Barbara, CA
Bridget Barry Thias, Manager, Medical Library, Texas Scottish Rite Hospital for Children, Dallas, TX
Christopher J.J. Thiry, Outreach, Instruction, and Geospatial Information Librarian, Colorado School of Mines, Golden, CO
Rebecca Tull, Assistant Librarian, McNichols Campus Library, University of Detroit Mercy, Detroit, MI
Jolanda-Pieta van Arnhem, Studio Librarian, College of Charleston Libraries, Charleston, SC
Production Team
Project Manager for this issue
Mark Aaron Polger, College of Staten Island, City University of New York, New York, NY
Layout Editor
Mark Aaron Polger, College of Staten Island, City University of New York, New York, NY
Copy editors for this issue
Shira Atkinson, Reference Librarian, Canadian Centre for Architecture, Montreal, Quebec, Canada
Nickolas Falk, Adjunct Faculty Librarian – Shoreline Community College, Edmonds, WA
Holly Flynn, Outreach Librarian, Michigan State University Libraries, East Lansing, MI
Jenica Ibarra, Reference and Instruction Librarian, Dana Library. Rutgers University, Newark, NJ
Jolanda-Pieta van Arnhem, Studio Librarian, College of Charleston Libraries, Charleston, SC
Dr. Rachel Trnka, Instruction & Engagement Librarian, University of Central Florida, Orlando, FL
Proofreaders
Courtney Eger, Learning and Engagement Librarian, Temple University, Philadelphia, PA
Dr. Victoria Elmwood, Scholarly Engagement Librarian, Tulane University, New Orleans, LA
Holly Flynn, Outreach Librarian, Michigan State University Libraries, East Lansing, MI
Dr. Naomi Gold, Reference and Instruction Librarian, Rutgers University Newark, Newark, NJ
Tyler Manolovitz, Research/Instruction Librarian, Sam Houston State University, Huntsville, TX
Jolanda-Pieta van Arnhem, Studio Librarian, College of Charleston Libraries, Charleston, SC