| Spring 2025, Volume 9, Issue 1 | ||
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| Table of Contents | ||
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Letter from the Editor Mark Aaron Polger |
1 | |
| Branding Column | ||
| Marketing Students Take on University Library as Client in Experiential Learning Assignment Mary Kelly, Matthew Schirano, and Lisa Thornell, Fairfield University
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4 | Download PDF |
| From the Trenches Column | ||
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Growing Organizational Marketing, Publicity, and Outreach Strategies with Intention Elizabeth Fowler, Wendy G. Pothier, and Donald Dow, University of New Hampshire abstract and bibliographic details
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20 | Download PDF |
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Engaging with University History: Planting One Seed at a Time Abbey Lewis and Sean Babbs |
47 | Download PDF |
|
A Critical Hit: Reimagining New Student Orientation through the Lens of Dungeons & Dragons Christina Hilburger, Mandi Shepp, and Katelynn Telford |
75 | Download PDF |
| Book Review | ||
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Practical Marketing for the Academic Library by Stephanie Espinoza Villamor and Kimberly Shotick. Santa Barbara, CA: Libraries Unlimited, 2022, 137pp., $58.50, ISBN- 978-1-4408-7222-8 (paper) Reviewed by Barbie Keiser |
112 | Download PDF |
Column Editors for this issue:
Book Review Editor
Dr. Naomi Gold, Reference and Instruction Librarian, Rutgers University Newark, Newark, NJ
Branding
Andrew Colgoni, Associate University Librarian, Brock University, St. Catharines, Ontario, Canada
From the Trenches
Tyler Manolovitz, Research/Instruction Librarian, Sam Houston State University, Huntsville, TX
Dawn (Nikki) Canon-Rech, Instructional and Research Librarian, Georgia Southern University, Statesboro, GA
Reviewers for this issue
Jesika Brooks, Educational Technology Librarian, Columbia College, Columbia, SC
Dawn (Nikki) Canon-Rech, Instructional and Research Librarian, Georgia Southern University, Statesboro, GA
Andrew Colgoni, Associate University Librarian, Brock University, St. Catharines, ON (Canada)
Courtney Eger, Learning and Engagement Librarian, Temple University, Philadelphia, PA
Dr. Victoria Elmwood, Scholarly Engagement Librarian, Tulane University, New Orleans, LA
Nicole Eva, Associate University Librarian, University of Lethbridge, Lethbridge, AB (Canada)
Nickolas Falk, Adjunct Faculty Librarian – Shoreline Community College, Edmonds, WA
Dr. Naomi Gold, Reference and Instruction Librarian, Rutgers University Newark, Newark, NJ
Jenica Ibarra, Doctoral Librarian, Walden University, Minneapolis, MN
Jolanda-Pieta van Arnhem, Research and Instruction Librarian, College of Charleston Libraries, Charleston, SC
Production Team
Project Manager for this issue
Mark Aaron Polger, College of Staten Island, City University of New York, New York, NY
Layout Editor
Mark Aaron Polger, College of Staten Island, City University of New York, New York, NY
Copy editors for this issue
Dr. Victoria Elmwood, Scholarly Engagement Librarian, Tulane University, New Orleans, LA
Holly Flynn, Outreach and Engagement Librarian, Michigan State University Libraries, East Lansing, MI
Jenica Ibarra, Doctoral Librarian, Walden University, Minneapolis, MN
Mark Aaron Polger, Outreach Librarian, College of Staten Island, City University of New York, New York, NY
Proofreaders
Ashley Biggs, Marketing & Outreach Librarian, Maryland State Library for the Blind & Print Disabled, Baltimore, MD
Courtney Eger, Learning and Engagement Librarian, Temple University, Philadelphia, PA
Holly Flynn, Outreach and Engagement Librarian, Michigan State University Libraries, East Lansing, MI
Tyler Manolovitz, Research/Instruction Librarian, Sam Houston State University, Huntsville, TX