Volume 1, Issue 1
| Table of Contents |
Page
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| From the Editor-in-Chief Mark Aaron Polger, College of Staten Island, CUNY abstract and bibliographic details |
6 | ||
| Columns | |||
| Advocacy | |||
| Show, Don’t Tell Laura McPhail abstract and bibliographic details |
8 | ||
| Campaigns | |||
| Look Inward for External Success: The Importance of Internal Marketing Katie Auman abstract and bibliographic details |
17 | ||
| Technology | |||
| Canva: A Practical, Accessible Graphic Design Tool Katherin R. DeFord, Christopher D. Curtis, Donald A. Fitzpatrick, Stephanie B. Hill, and Heather A. Johnson abstract and bibliographic details |
26 | ||
| Branding | |||
| Applying the Creative Process to Library Branding Kellie Sparks abstract and bibliographic details |
30 | ||
| From the Trenches | |||
| Video Marketing: Best Practices and Simple Tips for Libraries Robin O’Hanlon, Heather Dalal, and Karen L. Yacobucci abstract and bibliographic details |
41 | ||
| Plano Public Library: Engaging the Community Through Art Kristin Linscott, Beth Morgan, Rachel Yzaguirre, Rachel Hadidi, Tammy Korns, and Kerri Rubens abstract and bibliographic details |
49 | ||
| Featured Article (double blind peer reviewed) | |||
| Marketing Competency for Information Professionals: The Role of Marketing Education in Library and Information Science Education Programs Dr. Rajesh Singh abstract and bibliographic details |
60 | ||
| Reviewers for this issue | |||
| Gabrielle Annala, Business Administration and Communication Librarian, Loyola University Chicago, Chicago, IllinoisShira Atkinson- Information Analyst, Montreal, Canada
Heather Buchansky, Student Engagement Librarian, University of Toronto, Toronto, Ontario, Canada Dawn (Nikki) Cannon-Rech, Assistant Professor, Georgia Southern University, Stateboro, Georgia Nicole Eva-Rice, Liaison Librarian, University of Lethbridge, Lethbridge, Alberta, Canada Nickolas Falk, Social Sciences & Technology Librarian, Priddy Library – Universities of Maryland, Rockville, Maryland Amanda L. Goodman, Publicity Manager, Darien Library, Darien, Connecticut Jessica Hagman, Social Media Coordinator & Subject Librarian, Ohio University Libraries, Athens, Ohio Elizabeth (Beth) Heldebrandt, Public Relations Director, Eastern Illinois University, Charleston, Illinois Barbie Keiser, Barbie E. Keiser, Inc., Washington, DC Christopher J.J. Thiry, Outreach, Instruction, and Geospatial Information Librarian, Colorado School of Mines, Golden, Colorado Daniel Vinson, Library Director, Mount Mary University, Milwaukee, Wisconsin Column Editors Advocacy Branding Campaigns From the Trenches Technology Production Team Project Manager for this issue Laureen Cantwell, Colorado Mesa University Copy Editors and Proof Readers Elisa Coghlan, Marquette University, Milwaukee, Wisconsin Holly Flynn, Michigan State University, East Lansing, Michigan |
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