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Volume 2, Issue 1 (Summer 2018)

Book Nook for All: How Library Partnerships Can Grow Advocacy

 

Jessica Crossfield McIntosh, Otterbein University

Kirsten Peninger, Otterbein University

 


Marketing Libraries Journal, volume 2, issue 1, pages 10-15.
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Abstract: “Town and gown” partnerships—i.e., partnerships between universities and the communities in which they operate—are growing in popularity and strength, and libraries should be leaders in creating these partnerships. In the spring of 2018, Courtright Memorial Library (CML) and Westerville Public Library (WPL) joined forces to bring a shared browsing collection to their local constituents. This article will examine the process, outcome, and continued work of developing and marketing this collection. It will also explore the partnership that developed naturally between these two libraries of different types during the creation of the shared browsing collection, specifically the cosponsoring of a collaborative author event. Finally, it will consider future possibilities for collaboration between the two libraries going forward and provide suggestions to other libraries for how they can begin similar projects with partners in their area. This article will be relevant to those who are interested in generating collaborative community partnerships, jump-starting new projects, and creating marketing campaigns to reach a broad audience.

Keywords: marketing, advocacy, partnerships, town and gown, popular fiction

References

Baldwin Wallace University. (2012, January 01). Library evolving to meet changing needs. Retrieved
from https://www.bw.edu/news/2012/ritter-library-renovation

Blick, W. M. (2015). Pulp poets and superhero prophets: A case for popular culture in academic library collection development. Community & Junior College Libraries, 21(1/2), 5-10. doi:10.1080/02763915.2015.1111069

Columbus State Community College. (n.d.). Learning Center. Retrieved April 15, 2018, from https://www.cscc.edu/about/delaware/learning-center.shtml

Halverson, K., & Plotas, J. (2006). Creating and capitalizing on the town/gown relationship: An academic library and a public library form a community partnership. Journal of Academic Librarianship, 32(6), 624-629.

Mueller, K. L., Hanson, M., Martinez, M., & Meyer, L. (2017). Patron preferences: Recreational reading in an academic library. Journal of Academic Librarianship, 43(1), 72-81. doi:10.1016/j.acalib.2016.08.019

Odess-Harnish, K. (2002). Making sense of leased popular literature collections. Collection Management, 27(2), 55-74. doi:10.1300/j105v27n02_06

The Ohio State University: University Libraries. (2016, December 16). Partnerships. Retrieved from https://library.osu.edu/find/borrowing-and-lending/circulation-services/circulation-faq2/partnerships/

Citation to article:

McIntosh, J. C., & Peninger, K. (2018). Book Nook for All: How Library Partnerships Can Grow Advocacy. Marketing Libraries Journal, 2(1), 10-15. Retrieved fromhttps://journal.marketinglibraries.org/august2018/MLJ-v2i1-10-15.pdf

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