Summer 2020

       
Table of Contents
Page
   
       
Letter from the Editor
Mark Aaron Polger, College of Staten Island, CUNY
abstract and bibliographic details 
1  Download PDF
  (permalink
 
       
Columns (peer reviewed)      
       
       
Campaigns      
10 Ways to Boost the Impact of Your Research: A case study in campaign marketing
By Jessica Howie and Anne Ferrier-Watson, University of Waikato
abstract and bibliographic details
3 Download PDF 
(permalink )
 
From the Trenches      
Reshaping Academic Outreach Using LibInsight
By Jessica Kiebler, Pace University, and Bonnie Lafazan, Berkeley College, Woodbridge Campus
abstract and bibliographic details
21 Download PDF 
(permalink )
 
       
       
Featured Articles (double blind peer reviewed)      
       
Out-of-the-Box Library Marketing: Examining Third-Party Materials that Promote Electronic Resources
By Hannah McKelvey & Rachelle McLain, Montana State University
abstract and bibliographic details
37 Download PDF 
(permalink )
 
       
Finding Your Twitter Niche: Engaging with a Targeted Academic Audience
By Nina Verishagen, Tasha Maddison, and Alexandria Delorme, Saskatchewan Polytechnic Library
abstract and bibliographic details
53 Download PDF 
(permalink )
 
   
Reviewers for this issue

Jesika Brooks, Columbia College, Columbia, SC

Nicole Eva, University of Lethbridge, Lethbridge, AB, Canada

Stephen Fadel, California State University, Monterey Bay, CA

Barbie E. Keiser, Barbie E. Keiser, Inc., Washington, DC

Natalie Lopez, Palomar College, San Marcos, CA

Tyler Manolovitz, Sam Houston State University, Huntsville, TX

Jolanda Pieta-Vanarnhem, College of Charleston Libraries, Charleston , SC

Emily Scharf, Carleton College Northfield, MN

Connie Strittmatter, Fitchburg State University, Fitchburg, MA

Column Editors (for this issue)

Campaigns

Kerry McKee, Access Services Librarian, Icahn School of Medicine at Mount Sinai, New York, NY

From the Trenches

Dr. Priyanki Sinha, Deputy Librarian, Jaipuria Institute of Management, Jaipur, Rajasthan, India 

Production Team

Project Manager for this issue

Holly Flynn, Michigan State University, East Lansing, MI

Production Team Leaders

Shira Atkinson, Information Analyst, Montreal, Quebec, Canada

Elisa Coghlan, Coordinator of Marketing and Outreach, Marquette University, Milwaukee, WI

Holly Flynn, Michigan State University, East Lansing, MI

Layout Editor

Laureen P. Cantwell, Colorado Mesa University, Grand Junction, CO

Web Site
Mark Aaron Polger, College of Staten Island, CUNY

Copy Editors and Proofreaders

Elisa Coghlan, Marquette University, Milwaukee, Wisconsin

Dr. Rachel Edford, University of Central Florida, Orlando, FL

Tyler Manolovitz, Sam Houston State University, Huntsville, TX

Emily Scharf, Carleton College Northfield, MN

Proofreaders

Courtney Eger, Temple University Health Sciences Libraries, Philadelphia, PA

Dr. Victoria Elmwood, Loyola University New Orleans, LA

Beth Heldebrandt, Eastern Illinois University, Charleston, IL

Rebecca Tull, University of Detroit Mercy, Detroit, MI

Susan Vandagriff, University of Colorado, Colorado Springs, CO