Volume 2, Issue 1 (Summer 2018)
Table of Contents |
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From the Editor-in-Chief Mark Aaron Polger, College of Staten Island, CUNY abstract and bibliographic details |
1 | ||
Columns | |||
Advocacy | |||
Feedback as Outreach: Turning an Assessment Survey into a Marketing Opportunity Fred Folmer, Connecticut College abstract and bibliographic details |
4 | ||
Book Nook for All: How Library Partnerships Can Grow Advocacy Jessica Crossfield McIntosh, Otterbein University Kirsten Peninger, Otterbein University abstract and bibliographic details |
10 | ||
Branding | |||
A Disciplined Brand Approach to Marketing Libraries Spenser Thompson, Golden Gate University abstract and bibliographic details |
16 | ||
Campaigns | |||
Ask a Catbrarian: Marketing Library Services Using a Cat Teagan Eastman, Utah State University Jennifer Saulnier, Loras College Kati Richardson, Highland School District abstract and bibliographic details |
24 | ||
Developing Marketing Strategies for Public Libraries Monica Sanchez, Anaheim Public Library Chloe R. Van Stralendorff, Anaheim Public Library abstract and bibliographic details |
31 | ||
Door to Door Outreach Campaign in Florida, NY Madelyn Folino, Florida Public Library abstract and bibliographic details |
39 | ||
Public Relations for Academic Libraries in the Digital Age Doreen Siegfried, ZBW – German National Library for Economics abstract and bibliographic details |
46 | ||
From the Trenches | |||
Developing an Accessible and Inclusive Social Media Presence Carli Spina, Boston College Libraries abstract and bibliographic details |
53 | ||
Creating a Communication Advisory Committee and New Marketing Tools Tallie Casucci, University of Utah Donna Baluchi, University of Utah Peter Strohmeyer, University of Utah abstract and bibliographic details |
61 | ||
Hooking your Audience: Tailored Instruction Marketing Karen Doster-Greenleaf, Georgia State University Amy Stalker, Georgia State University abstract and bibliographic details |
67 | ||
Librarians Connect to Self-Reflect: Collaboration Among Personal Librarian Coordinators at Different Institutions Brooke Duffy, Sarah Lawrence College Lisa Thornell, Fairfield University Kelleen Maluski, Sarah Lawrence College abstract and bibliographic details |
75 | ||
Creating a Marketing Plan with a Marketing Team of One Carrie Girton, Miami University Hamilton abstract and bibliographic details |
81 | ||
Send in the Crowds: Planning and Benefiting from Large-scale Academic Library Events Michelle Demeter, Florida State University Rachel Besara, Missouri State University Gloria Colvin, Florida State University Bridgett Birmingham, Florida State University abstract and bibliographic details |
86 | ||
Technology | |||
Reinventing New Student Orientation with an Augmented Reality Scavenger Hunt Matthew LaBrake, Berkeley College, Online Campus Maria Deptula, Berkeley College, Paramus Campus abstract and bibliographic details |
96 | ||
Campaigner: A High-Powered Email Marketing Application Leah Townsend, NorQuest College abstract and bibliographic details |
104 | ||
Featured Article (double blind peer reviewed) | |||
Marketing Academic Library Usage: A Connecticut Case Study Viviana Zambrano (née Nicholas), Central Connecticut State University Renata Vickrey, Central Connecticut State University Carl Antonucci, Central Connecticut State University Ben Tyson, Central Connecticut State University abstract and bibliographic details |
108 | ||
Reviewers for this issue | |||
Heather Buchansky, University of Toronto Libraries
Lynné Colbert, Marian University, Indianapolis, Indiana Nicole Eva, University of Lethbridge, Lethbridge, Alberta, Canada Stephen Fadel, Academic Librarian, Marina, California Nickolas Falk, Deputy City Clerk, Edmonds, Washington Jessica Hagman, Ohio University Libraries, Athens, Ohio Beth Heldebrandt, Eastern Illinois University, Charleston, Illinois Barbie Keiser, Barbie E. Keiser, Inc., Washington, DC Rebecca Metzger, UC Santa Barbara, Santa Barbara, California Robin O’Hanlon, Temple University, Philadelphia, Pennsylvania Dawn (Nikki) Cannon Rech, Georgia Southern University, Stateboro, Georgia Lydia Morrow Ruetten, Governors State University, University Park, Illinois Column Editors for this issue Advocacy Branding Campaigns Technology Guest Column Editors for this issue Jodie Borgerding, Amigos Library Services Jonathan Dolce, Astor County Library, Astor, Florida Bonnie Cohen Lafazan, Berkeley College, Woodbridge, New Jersey Dawn (Nikki) Cannon Rech, Georgia Southern University, Stateboro, Georgia Christopher Thiry, Colorado School of Mines, Golden, Colorado Daniel Vinson, Mount Mary University, Milwaukee, Wisconsin Production Team Project Manager for this issue Layout Editors Mark Aaron Polger, College of Staten Island, CUNY Copy Editors and Proof Readers Elisa Coghlan, Marquette University, Milwaukee, Wisconsin Holly Flynn, Michigan State University, East Lansing, Michigan Mark Aaron Polger, College of Staten Island, CUNY, New York, NY |