Volume 4, Issue 1 (Spring 2020)

Table of Contents
Letter from the Editor
Mark Aaron Polger, College of Staten Island, CUNY
abstract and bibliographic details
1 Download PDF

Columns (peer reviewed)      
Priming for Advocacy: Revitalizing A 35-Year-Old Lecture Series
Kathleen Broeder and Emma Lanners
abstract and bibliographic details
4 Download PDF


A Bitmoji Marketing Campaign to Connect Students with Subject Librarians
Lauren Puzier and Tyler Norton
abstract and bibliographic details
22 Download PDF


From the Trenches      
Reference with a Gimmick: A Pilot Program to Promote Library Services
Kelly Blanchat and Laura Sider
abstract and bibliographic details
33 Download PDF


Featured Articles (double blind peer reviewed)      
Optimizing Library Marketing with Short URLs
Kimberly Abrams and Junior Tidal
abstract and bibliographic details
48 Download PDF


Rethinking Facebook: An Exploration
Elaine M. Lasda, Cary F. Gouldin, and Amanda M. Lowe
abstract and bibliographic details
81 Download PDF


A Library, a Tailgate, and a Tornado: Outreach Strategies amidst Upheaval
Kimberly Westbrooks, Charlcie Pettway Vann, and Paula Barnett-Ellis
abstract and bibliographic details
107 Download PDF(permalink)  
Marketing with Financial Valuation Data: Best Practices in a Library Setting
Kerry A. Falloon
abstract and bibliographic details
134 Download PDF


Reviewers for this issue  
Heather Buchansky, University of Toronto, Toronto, Ontario, Canada

Nicole Eva, University of Lethbridge, Lethbridge, Alberta, Canada

Amanda L. Goodman, Darien Library, Darien, CT

Jessica Hagman, University of Illinois Urbana-Champaign, Champaign, IL

Elizabeth (Beth) Heldebrandt, Eastern Illinois University, Charleston, IL

Barbie Keiser, Barbie E. Keiser, Inc., Washington, DC

Natalie Lopez, Palomar College, San Marcos, CA

Robin O’Hanlon, Memorial Sloan Kettering Cancer Center, New York, NY

Dawn (Nikki) Cannon Rech, Georgia Southern University, Stateboro, GA

Lynette Schimpf, Orange County Library System, Orlando, FL

Priyanki Sinha, Jaipuria Institute of Management, Jaipur, Rajasthan, India

Connie Strittmatter, Fitchburg State University, Fitchburg, MA

Christopher Thiry, Colorado School of Mines, Golden, CO

Elia Trucks,  University of Denver Libraries,  Denver, CO

Susan Vandagriff, University of Colorado, Colorado Springs, CO

Dan Vinson, Mount Mary University, Milwaukee, WI

Christina Wissinger, The Pennsylvania State University, University Park, PA

Column Editors (for this issue)

Rebecca Metzger, UC Santa Barbara, Santa Barbara, CA

Kerry McKee,  Icahn School of Medicine at Mount Sinai, New York, NY

From the Trenches
Nickolas Falk, Deputy City Clerk – City of Edmonds, WA

Production Team

Project Manager for this issue

Shira Atkinson, Information Analyst, Montreal, Quebec, Canada

Copy editing Team Leaders

Shira Atkinson, Information Analyst, Montreal, Quebec, Canada
Barbie Keiser, Barbie E. Keiser, Inc., Washington, DC

Proofreading Team Lead

Holly Flynn, Michigan State University, East Lansing, MI

Layout Editor

Laureen P. Cantwell, Colorado Mesa University, Grand Junction, CO

Copy Editors and Proofreaders
Jesika Brooks, Columbia College, Columbia, SC

Hannah Cabullo, Saint Anselm College, Manchester, NH

Elisa Coghlan, Marquette University, Milwaukee, WI

Courtney Eger, Temple University Health Sciences Libraries, Philadelphia, PA

Victoria Elmwood, Loyola University, New Orleans, LA

Samantha Gust, Niagara University, Niagara, New York

Sara Kuehl, Rochester Institute of Technology, Rochester, NY

Tyler Manolovitz, Sam Houston State University, Huntsville, TX

Lyndsay Neffinger, Simsbury Public Library, Simsbury, CT

Kendra Perry, Hagerstown Community College, Hagerstown, MD

L. Nedra Peterson, Woodbury University, Burbank, CA

Emily Scharf, Carleton College, Northfield, MN

Rebecca Tull, University of Detroit Mercy, Detroit, MI