Volume 4, Issue 1 (Spring 2020)
| Table of Contents |
Page
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| Letter from the Editor Mark Aaron Polger, College of Staten Island, CUNY abstract and bibliographic details |
1 | (permalink) |
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| Columns (peer reviewed) | |||
| Advocacy | |||
| Priming for Advocacy: Revitalizing A 35-Year-Old Lecture Series Kathleen Broeder and Emma Lanners abstract and bibliographic details |
4 | ||
| Campaigns |
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| A Bitmoji Marketing Campaign to Connect Students with Subject Librarians Lauren Puzier and Tyler Norton abstract and bibliographic details |
22 | ||
| From the Trenches | |||
| Reference with a Gimmick: A Pilot Program to Promote Library Services Kelly Blanchat and Laura Sider abstract and bibliographic details |
33 | ||
| Featured Articles (double blind peer reviewed) | |||
| Optimizing Library Marketing with Short URLs Kimberly Abrams and Junior Tidal abstract and bibliographic details |
48 | ||
| Rethinking Facebook: An Exploration Elaine M. Lasda, Cary F. Gouldin, and Amanda M. Lowe abstract and bibliographic details |
81 | ||
| A Library, a Tailgate, and a Tornado: Outreach Strategies amidst Upheaval Kimberly Westbrooks, Charlcie Pettway Vann, and Paula Barnett-Ellis abstract and bibliographic details |
107 | (permalink) | |
| Marketing with Financial Valuation Data: Best Practices in a Library Setting Kerry A. Falloon abstract and bibliographic details |
134 | ||
| Reviewers for this issue | |||
| Heather Buchansky, University of Toronto, Toronto, Ontario, Canada
Nicole Eva, University of Lethbridge, Lethbridge, Alberta, Canada Amanda L. Goodman, Darien Library, Darien, CT Jessica Hagman, University of Illinois Urbana-Champaign, Champaign, IL Elizabeth (Beth) Heldebrandt, Eastern Illinois University, Charleston, IL Barbie Keiser, Barbie E. Keiser, Inc., Washington, DC Natalie Lopez, Palomar College, San Marcos, CA Robin O’Hanlon, Memorial Sloan Kettering Cancer Center, New York, NY Dawn (Nikki) Cannon Rech, Georgia Southern University, Stateboro, GA Lynette Schimpf, Orange County Library System, Orlando, FL Priyanki Sinha, Jaipuria Institute of Management, Jaipur, Rajasthan, India Connie Strittmatter, Fitchburg State University, Fitchburg, MA Christopher Thiry, Colorado School of Mines, Golden, CO Elia Trucks, University of Denver Libraries, Denver, CO Susan Vandagriff, University of Colorado, Colorado Springs, CO Dan Vinson, Mount Mary University, Milwaukee, WI Christina Wissinger, The Pennsylvania State University, University Park, PA Column Editors (for this issue) Advocacy Campaigns From the Trenches Production Team Project Manager for this issue Shira Atkinson, Information Analyst, Montreal, Quebec, Canada Copy editing Team Leaders Shira Atkinson, Information Analyst, Montreal, Quebec, Canada Proofreading Team Lead Holly Flynn, Michigan State University, East Lansing, MI Layout Editor Laureen P. Cantwell, Colorado Mesa University, Grand Junction, CO Copy Editors and Proofreaders Hannah Cabullo, Saint Anselm College, Manchester, NH Elisa Coghlan, Marquette University, Milwaukee, WI Courtney Eger, Temple University Health Sciences Libraries, Philadelphia, PA Victoria Elmwood, Loyola University, New Orleans, LA Samantha Gust, Niagara University, Niagara, New York Sara Kuehl, Rochester Institute of Technology, Rochester, NY Tyler Manolovitz, Sam Houston State University, Huntsville, TX Lyndsay Neffinger, Simsbury Public Library, Simsbury, CT Kendra Perry, Hagerstown Community College, Hagerstown, MD L. Nedra Peterson, Woodbury University, Burbank, CA Emily Scharf, Carleton College, Northfield, MN Rebecca Tull, University of Detroit Mercy, Detroit, MI |
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