1, Issue 1 (Fall 2017)
|Video Marketing: Best Practices and Simple Tips for Libraries
Robin O'Hanlon, Heather Dalal, and Karen L. Yacobucci
Marketing Libraries Journal, volume 1, issue 1, pages 41-48.
Abstract: Many information professionals have experimented with creating
video content for instructional purposes. Video marketing is another
mode of video communication that can appeal to and engage library
users. In this article, the authors of a forthcoming book on video
marketing for librarians share best practices, along with practical
tips for video marketing production. Tips include specific information
on topics such as message development, preproduction, video equipment,
postproduction including editing, as well as accessibility and
discoverability. Alternatives to traditional live-action video,
animation, are also explored.
Keywords: video marketing, video production, marketing, branding, animation, library marketing, libraries