2, Issue 1 (Summer 2018)
Book Nook for All: How Library
Partnerships Can Grow Advocacy
Jessica Crossfield McIntosh,
Kirsten Peninger, Otterbein
Libraries Journal, volume 2, issue 1, pages 10-15.
Abstract: “Town and gown” partnerships—i.e., partnerships between
universities and the communities in which they operate—are growing in
popularity and strength, and libraries should be leaders in creating
these partnerships. In the spring of 2018, Courtright Memorial Library
(CML) and Westerville Public Library (WPL) joined forces to bring a
shared browsing collection to their local constituents. This article
will examine the process, outcome, and continued work of developing and
marketing this collection. It will also explore the partnership that
developed naturally between these two libraries of different types
during the creation of the shared browsing collection, specifically the
cosponsoring of a collaborative author event. Finally, it will consider
future possibilities for collaboration between the two libraries going
forward and provide suggestions to other libraries for how they can
begin similar projects with partners in their area. This article will
be relevant to those who are interested in generating collaborative
community partnerships, jump-starting new projects, and creating
marketing campaigns to reach a broad audience.
Keywords: marketing, advocacy, partnerships, town and gown, popular
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Citation to article:
J. C., & Peninger, K. (2018). Book Nook for All: How Library
Partnerships Can Grow Advocacy. Marketing Libraries Journal, 2(1),
10-15. Retrieved from