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Campaigner: A High-Powered Email Marketing Application
Leah Townsend, NorQuest College

Marketing Libraries Journal, volume 2, issue 1, pages 104-107.
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Abstract: Campaigner (https://www.campaigner.com/) is a web-based, email marketing application that can be used to send targeted email messages and newsletters to patrons. Patron contact information can easily be managed within the system. With features such as branded templates, automated sending, and detailed reporting of email data such as open and click rates, Campaigner is a powerful tool for libraries of all types.

Keywords: library marketing, email marketing, direct marketing, newsletters, web applications


 

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Marketing Libraries Journal, 2018


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ISSN: 2475-8116