2, Issue 1 (Summer 2018)
|Developing an Accessible and Inclusive Social Media Presence
Carli Spina, Boston College Libraries
Marketing Libraries Journal, volume 2, issue 1, pages 53-60.
Abstract: For many libraries, social media is a key part of an
effective marketing strategy. However, the outreach materials shared on
social media sites can be inaccessible to patrons with disabilities if
accessibility is not a part of the content creation workflow. This
excludes an important segment of the library’s community from a major
avenue of communication. This article considers best practices and
tools for designing content that will be accessible across social media
sites. It also explains key accessibility features and considerations
for specific popular social media sites, such as Twitter, Facebook,
YouTube, and more.
Keywords: social media, accessibility, marketing, outreach