2, Issue 1 (Summer 2018)
|Creating a Communication Advisory Committee and New Marketing Tools
Tallie Casucci, University of Utah
Donna Baluchi, University of Utah
Peter Strohmeyer, University of Utah
Marketing Libraries Journal, volume 2, issue 1, pages 61-66.
Abstract: This article outlines the creation, goals, and initial
projects of the Communication Advisory Committee at the Spencer S.
Eccles Health Sciences Library at the University of Utah. EHSL created
the committee to provide marketing and public relations support that
was not otherwise available at the university, with the purpose of
streamlining communication, providing consistent messaging, and
connecting the various internal marketing-related services, resources,
and expertise that were available in the library. The committee sought
to carry out this purpose by advising library employees on how to
effectively promote and communicate
their projects and events. The committee developed and maintained tools
and guides for reaching intended audiences, measuring success, and
reporting on outcomes. This article will share the initial steps and
projects that went into creating these tools and will explore future
directions they might take. This article’s overview of the advisory
committee and its work will present a possible solution to institutions
facing similar challenges.
Keywords: strategic communication, marketing, promotion, libraries