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Creating a Marketing Plan with a Marketing Team of One
Carrie Girton, Miami University Hamilton

Marketing Libraries Journal, volume 2, issue 1, pages 81-85.
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Abstract: For librarians with little or no marketing experience, marketing plans can be daunting and overwhelming. However, they are not as difficult as they may seem. This article describes how the author created a marketing plan for a small academic library based on the structured, 5-part process, based on Kathy Dempsey’s 2009 book, The Accidental Library Marketer.

Keywords: marketing, marketing plans, academic libraries


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Marketing Libraries Journal, 2018

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ISSN: 2475-8116