2, Issue 1 (Summer 2018)
|Creating a Marketing Plan with a Marketing Team of One
Carrie Girton, Miami University Hamilton
Marketing Libraries Journal, volume 2, issue 1, pages 81-85.
Abstract: For librarians with little or no marketing experience,
marketing plans can be daunting and overwhelming. However, they are not
as difficult as they may seem. This article describes how the author
created a marketing plan for a small academic library based on the
structured, 5-part process, based on Kathy Dempsey’s 2009 book, The
Accidental Library Marketer.
Keywords: marketing, marketing plans, academic libraries