3, Issue 2 (Summer 2019)
The Social Media Directory of Academic Libraries: A Resource for Academic Librarians Managing & Researching Social Media
Gary Marks, Jr., Reference and Outreach Librarian, William Patterson University of New Jersey
Libraries Journal, volume 3, issue 2, pages 3-11.
Social Media Directory of Academic Libraries (SMDAL) website is a
directory of hundreds of international academic library social media
accounts across numerous social media platforms. The SMDAL is an online
resource designed by academic librarians in New Jersey that launched on
May 31, 2018. In June 2018, the site had nearly 2,000 site visits by
more than 600 unique users, across ten countries worldwide. This
article presents the development of the SMDAL, discusses the value of
the content it provides, details the technology and tools used to
create the directory website, and touches on the ongoing expansion and
new initiatives of the project. Of special interest are two challenges
that were faced by the directory team: maintaining the long-term
viability of the project and overcoming language barriers caused by an
international expansion—which was solved by developing partnerships
with librarians around the globe. The project site can be accessed at https://tinyurl.com/SMDAL.
Marks, Jr., G. (2019). The
Social Media Directory of Academic Libraries: A Resource for Academic
Librarians Managing & Researching Social Media.
Marketing Libraries Journal, 3(2), 3-11. Retrieved from http://journal.marketinglibraries.org/summer2019/02_MLJv3i2_Column_Trenches_Marks_Jr.pdf