Aim and Scope

COVID-19 has greatly impacted how we promote, communicate, and deliver library services. Marketing Libraries Journal is seeking articles that address how we are responding to this pandemic through our marketing, outreach, and communications activities.
Article submissions may include:

• How your library is handling crisis communication during this pandemic?
• How are you communicating and engaging with your audience(s) online?
• How have you shifted your Social Media planning and activities?
• What online tools are you using to conduct marketing, outreach, and communication activities ?
• Examples of virtual outreach activities that worked (and did not).
• Examples of assessment of marketing activities in a virtual environment.
• Internal marketing: how are you communicating with your staff?

About the Journal

Marketing Libraries Journal (MLJ) is a peer-reviewed, independently published, open access scholarly journal that focuses on innovative marketing activities that libraries are engaged in.  Our aim is to publish research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, SWOT analysis, segmentation research, assessment of marketing activities, and tools used for marketing.  In addition to peer reviewed articles, the Journal also contains practical articles from different columns. Columnists will be accepting short articles on advocacy, branding, library marketing campaigns, "from the trenches", and technology tools. The Journal is published twice a year.

Guidelines for Submissions
The editorial board seeks submissions in the following two categories:

1. Articles (double blind peer reviewed) (20-25 pages inclusive of references, tables, and figures): These articles focus on case studies of any library marketing activities. Feature articles should make an original contribution to the field of library marketing, communications, and outreach. Articles should be driven by research questions that address those problems. We welcome all methodologies; in all cases we ask authors to keep the literature review and methods sections succinct and emphasize the findings and the applications of those findings. All submissions are double blind peer reviewed.
2. Practical articles (peer reviewed) (15-20 pages, inclusive of references, tables, and figures): These articles are practical and focus on best practices and advice. Although these articles are practical in nature, they should be written in 3rd person, contain a literature review, and be written in an academic tone. Topics may include: planning a library marketing activity and/or campaign, market research, community analysis, market segmentation, SWOT analysis, public relations strategies, an outreach activity, or a re-branding project.
Section Columns:
Advocacy: articles that focus on developing relationships with stakeholders to help raise awareness and loyalty for library services and resources. This may relate to communicating with government, administration, and the greater community
Branding: articles that illustrate how libraries develop their visual identity for their services and resources.  
From the Trenches: articles that show outcomes of a particular marketing initiative or campaign.
Marketing Campaigns:  case studies of a marketing campaign and the desired outcomes and objectives sought.
Technology / Software tools: analysis of particular tools or resources that help them in their marketing efforts. They should focus on library marketing, graphic design, public relations, social media promotion, and outreach. They should be written in a formal, academic tone. They should be unbiased and provide a critical analysis of the specific technology tool with comparisons to other technology tools. 
Manuscript Format
• Manuscript style should follow the conventions of the American Psychological Association, 7th Edition
• Submissions should be 12 point font, Times New Roman, and double-spaced with 1 inch margins on all sides
• Page number and running head should be placed in the upper right-hand corner of each page
• The title page should be submitted as a separate document and include each author's name, affiliation, and e-mail address
• Submitted manuscripts should begin with a 100-word abstract, with a list of 5 keywords, numbered as page 1
• One submission per author per call
• Allow 3-4 months for manuscript status notification
Submission Procedures
1st time submissions (for authors)
Scholarly submissions : http://journal.marketinglibraries.org/schol-submit.html
Practical  submissions : http://journal.marketinglibraries.org/column-submit.html
Re-submissions (for authors)
Scholarly (round 2) : http://journal.marketinglibraries.org/scholarly-resubmit.html
Submission Form for Column Editors (round 2)
Column Revisions  :  http://journal.marketinglibraries.org/column-editor-submit.html
Final Revisions (for authors)
Columns : http://journal.marketinglibraries.org/column-final-submit.html
Scholarly  : http://journal.marketinglibraries.org/scholarly-final-submit.html
Review Form for Peer Reviewers (all manuscripts)
Please submit comments here: http://journal.marketinglibraries.org/review-form.html

It is understood that manuscripts have not been previously published and are not currently under consideration for publication elsewhere.
Review of manuscripts will begin after the call for proposals deadline. In some cases, accepted manuscripts may undergo several rounds of substantive revision before they are ready for publication.
When a manuscript has been formally accepted for publication, authors will be required to submit a complete electronic copy of the final version, including all figures, charts, tables, appendices, and illustrations.
Editorship and Ethics
Marketing Libraries Journal reserves the right to make minor editorial changes for style, clarity, and consistency. Further, in the production process, copy editors retain the right to correct grammar and modify text for improved clarity. We expect all reviewers, editors and authors to consider fair practices and to inform the Journal of any possible conflict of interest situations.
Open Access Statement
Marketing Libraries Journal is a double blind, peer-reviewed, open access academic journal. We believe that open access to scholarship is critical for scholarly communication. For that reason we pledge to make all articles freely accessible and we allow authors to self-archive their publications on the web.  Marketing Libraries Journal makes all articles freely available to readers. Authors are never charged any article submission or processing fees.
Self Archiving Policy
Marketing Libraries Journal allows self-archiving. When a manuscript is accepted into the Journal, authors do not sign a Copyright Transfer Statement (CTS) or a license agreement with the Journal. Authors retain copyright and full publishing rights. Articles are published under a CC-BY-NC-SA license.
Since the Journal is Open Access (OA) Gold and Green, authors may self-archive their accepted manuscript on their own web sites. Authors may also deposit their article in any academic repository right away without any embargo. An author may use the publisher's version of the final article for the purpose of self-archiving or deposit.
The author may post his/her own version, provided acknowledgement is given to the Journal as the original source of publication. The link must be provided by inserting the permanent URL where the article originally resides (on the Marketing Libraries Journal web site).
Examples of permanent URLs are: http://journal.marketinglibraries.org/volume/issue/articletitle.pdf 
For questions regarding self-archiving, please contact the Editor at map@marketinglibraries.org
Resources for New Authors
Survey Analysis
How to Design and Analyze a Survey
https://zapier.com/learn/forms-surveys/design-analyze-survey/
How to Analyze Survey Data
https://www.surveymonkey.com/mp/how-to-analyze-survey-data/
Qualtrics: 5 Best Practices of Survey Analysis & Reporting
https://www.qualtrics.com/experience-management/research/analysis-reporting/
Analysis and Reporting of Survey Data
https://files.eric.ed.gov/fulltext/ED567753.pdf
Publishing Tips
How to Publish Your Ideas : Some Tips for Academic Publishing
http://www.uu.edu/centers/faculty/resources/article.cfm?ArticleID=233
How to get ahead in academic publishing: Q&A Best Bits
https://www.theguardian.com/higher-education-network/blog/2011/aug/23/academic-publishing-summary
Publishing Your First Journal Article: An Academic Publisher's View
http://blog.journals.cambridge.org/2013/05/09/publishing-your-first-journal-article-an-academic-publishers-view-1/
Publishing Your Work in an Academic Journal: Three Do's and a Don't
http://blog.journals.cambridge.org/2012/11/20/publishing-your-work-in-an-academic-journal-three-dos-and-a-dont/
Nine Publishing Basics When Submitting to a Scholarly Journal
http://connection.sagepub.com/blog/sage-connection/2013/11/05/9-publishing-basics-for-anyone-submitting-to-a-scholarly-journal/
Academic Writing and Publishing
http://www.law.columbia.edu/law-teaching/services-current-candidates/academic-writing-and-publishing
General Inquiries:
For general inquiries, please contact the Editor at map@marketinglibraries.org