Aim
and
Scope
COVID-19 has
greatly
impacted how we promote, communicate, and deliver
library services.
Marketing Libraries Journal is seeking articles
that address how we are responding to this pandemic through our
marketing, outreach, and communications activities.
Article submissions may include:
- How your library is handling crisis communication during
this pandemic?
- How are you communicating and engaging with your
audience(s) online?
- How have you shifted your Social Media planning and
activities?
- What online tools are you using to conduct marketing,
outreach, and communication activities ?
- Examples of virtual outreach activities that worked (and
did not).
- Examples of assessment of marketing activities in a
virtual environment.
- Internal marketing: how are you communicating with your
staff?
About the Journal
Marketing Libraries Journal (MLJ) is
a peer-reviewed, independently published, open access
scholarly
journal that focuses on innovative marketing activities
that libraries are engaged in. Our aim is to publish
research and practical examples of library marketing campaigns,
library marketing research, public relations campaigns, SWOT
analysis, segmentation research, assessment of marketing
activities, and tools used for marketing. In addition to
peer reviewed articles, the Journal also contains practical
articles from different columns. Columnists will be accepting
short articles on advocacy, branding, library marketing
campaigns, "from the trenches", and technology tools. The
Journal is published twice a year.
Guidelines for Submissions
The editorial board seeks submissions in the following two
categories:
1. Articles
(double blind peer reviewed)
(20-25 pages inclusive of references, tables, and figures):
These articles focus on case studies of any library marketing
activities. Feature articles should make an original
contribution to the field of library marketing,
communications, and outreach. Articles should be driven by
research questions that address those problems. We welcome all
methodologies; in all cases we ask authors to keep the
literature review and methods sections succinct and emphasize
the findings and the applications of those findings. All
submissions are double blind peer reviewed.
2. Practical
articles
(peer reviewed) (15-20 pages, inclusive
of references, tables, and figures):
These articles are practical and focus on best practices and
advice. Although these articles are practical in nature, they
should be written in 3rd person, contain a literature
review, and be written in an academic tone. Topics may
include: planning a library marketing activity and/or
campaign, market research, community analysis, market
segmentation, SWOT analysis, public relations strategies,
an outreach activity, or a re-branding project.
Section Columns:
Advocacy: articles that focus on
developing relationships with stakeholders to help raise
awareness and loyalty for library services and resources. This
may relate to communicating with government, administration, and
the greater community
Branding: articles that
illustrate how libraries develop their visual identity for
their services and resources.
From the Trenches: articles that show outcomes of a
particular marketing initiative or campaign.
Marketing Campaigns:
case studies of a marketing campaign and the desired
outcomes and objectives sought.
Technology / Software tools:
analysis
of particular tools
or resources that help them in their marketing efforts. They
should focus on library marketing, graphic design, public
relations, social media promotion, and outreach. They
should be written in a formal, academic tone. They
should be unbiased and provide a critical analysis of the
specific technology tool with comparisons to other technology
tools.
Manuscript Format
• Manuscript style should follow the conventions of the American
Psychological Association, 7th Edition
• Submissions should be 12 point font, Times New Roman, and
double-spaced with 1 inch margins on all sides
• Page number and running head should be placed in the upper
right-hand corner of each page
• The title page should be submitted as a separate document and
include each author's name, affiliation, and e-mail address
• Submitted manuscripts should begin with a 100-word abstract,
with a list of 5 keywords, numbered as page 1
• One submission per author per call
• Allow 3-4 months for manuscript status notification
Submission
Procedures
1st
time submissions (for authors)
Scholarly
submissions : http://journal.marketinglibraries.org/schol-submit.html
Practical
submissions : http://journal.marketinglibraries.org/column-submit.html
Re-submissions
(for authors)
Scholarly (round
2) : http://journal.marketinglibraries.org/scholarly-resubmit.html
Submission
Form for Column Editors (round 2)
Column
Revisions : http://journal.marketinglibraries.org/column-editor-submit.html
Final
Revisions (for authors)
Columns : http://journal.marketinglibraries.org/column-final-submit.html
Scholarly : http://journal.marketinglibraries.org/scholarly-final-submit.html
Review Form for Peer Reviewers
(all manuscripts)
Please submit comments here: http://journal.marketinglibraries.org/review-form.html
It
is
understood that manuscripts have not been previously published
and are not currently under consideration for publication
elsewhere.
Review
of
manuscripts will begin after the call for proposals deadline.
In some cases, accepted manuscripts may undergo several rounds
of substantive revision before they are ready for publication.
When
a
manuscript has been formally accepted for publication, authors
will be required to submit a complete electronic copy of the
final version, including all figures, charts, tables,
appendices, and illustrations.
Editorship
and Ethics
Marketing
Libraries Journal reserves the
right to make minor editorial changes for style, clarity,
and consistency. Further,
in the
production process, copy editors retain the right to correct
grammar and modify text for improved clarity. We expect all
reviewers, editors and authors to consider fair practices and
to inform the Journal of any possible conflict of interest
situations.
Open
Access Statement
Marketing
Libraries Journal is a double
blind, peer-reviewed, open access academic journal. We believe
that open access to scholarship is critical for scholarly
communication. For that reason we pledge to make all articles
freely accessible and we allow authors to self-archive their
publications on the web. Marketing
Libraries Journal makes all articles freely available to
readers. Authors
are never charged any article submission or processing fees.
Self
Archiving Policy
Marketing
Libraries Journal allows
self-archiving. When a manuscript is accepted into the
Journal, authors do
not sign a Copyright Transfer
Statement (CTS) or a license agreement with the Journal. Authors
retain copyright and full publishing rights.
Articles are published under a CC-BY-NC-SA license.
Since
the
Journal is Open Access (OA) Gold and Green, authors may
self-archive their accepted manuscript on their own web sites.
Authors may also deposit their article in any academic
repository right away without any embargo. An author may use
the publisher's version of the final article for the purpose
of self-archiving or deposit.
The
author may post his/her own version, provided
acknowledgement is given to the
Journal as the original source of publication. The link must
be provided by inserting the permanent URL where the article
originally resides (on the Marketing
Libraries Journal web site).
Examples
of permanent URLs are: http://journal.marketinglibraries.org/volume/issue/articletitle.pdf
For
questions regarding self-archiving, please contact the Editor
at map@marketinglibraries.org
Resources
for New Authors
Survey Analysis
How
to Design and Analyze a Survey
https://zapier.com/learn/forms-surveys/design-analyze-survey/
How
to Analyze Survey Data
https://www.surveymonkey.com/mp/how-to-analyze-survey-data/
Qualtrics:
5 Best Practices of Survey Analysis & Reporting
https://www.qualtrics.com/experience-management/research/analysis-reporting/
Analysis
and Reporting of Survey Data
https://files.eric.ed.gov/fulltext/ED567753.pdf
Publishing
Tips
How
to Publish Your Ideas : Some Tips for Academic Publishing
http://www.uu.edu/centers/faculty/resources/article.cfm?ArticleID=233
How
to get ahead in academic publishing: Q&A Best Bits
https://www.theguardian.com/higher-education-network/blog/2011/aug/23/academic-publishing-summary
Publishing
Your First Journal Article: An Academic Publisher's View
http://blog.journals.cambridge.org/2013/05/09/publishing-your-first-journal-article-an-academic-publishers-view-1/
Publishing
Your Work in an Academic Journal: Three Do's and a Don't
http://blog.journals.cambridge.org/2012/11/20/publishing-your-work-in-an-academic-journal-three-dos-and-a-dont/
Nine
Publishing Basics When Submitting to a Scholarly Journal
http://connection.sagepub.com/blog/sage-connection/2013/11/05/9-publishing-basics-for-anyone-submitting-to-a-scholarly-journal/
Academic
Writing and Publishing
http://www.law.columbia.edu/law-teaching/services-current-candidates/academic-writing-and-publishing
General Inquiries:
For
general inquiries, please contact the Editor at map@marketinglibraries.org