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Volume
1, Issue 1 (Fall 2017)
Applying the Creative Process to
Library Branding
Kellie Sparks
Marketing Libraries Journal, volume 1, issue 1, pages 30-40.
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Abstract: How does one cultivate creative inspiration on
demand and sustain it
over the life of a project? As a library marketing professional, it can
be challenging to sustain creativity when crafting ideas to establish
or re-envision a library brand. This article examines the creative
process with the goal of deepening understanding of how to build a
sustainable infrastructure of creativity. This infrastructure is
designed with an awareness of the science behind creative thought and
significant creativity research. We explore how brain behavior enhances
the creative process
and can essentially help create a more inspiring library brand. This
article provides best practices and tips from creativity experts such
as maintaining daily activities including movement, meditation, and
reflective thought, to enhance one’s creative prowess while engaged in
a library branding project. It also serves as a valuable reminder that
creative thought is available for everyone and is not just limited
to artists or musicians.
Keywords: creativity, marketing, branding, creative process
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Citation to
article:
Sparks, K. (2017). Applying the Creative Process to Library
Branding. Marketing
Libraries Journal, 1(1), 30-40. Retrieved from http://journal.marketinglibraries.org/dec2017/5_Branding_MLJ-v1-i1-Fall2017.pdf
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