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Volume
1, Issue 1 (Fall 2017)
Video Marketing: Best Practices
and Simple Tips for Libraries
Robin O'Hanlon, Heather Dalal, and Karen L. Yacobucci
Marketing Libraries Journal, volume 1, issue 1, pages 41-48.
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PDF
Abstract: Many information professionals have experimented with
creating video content for instructional purposes. Video marketing is
another
mode of video communication that can appeal to and engage library
users. In this article, the authors of a forthcoming book on video
marketing for librarians share best practices, along with practical
tips for video marketing production. Tips include specific information
on topics such as message development, preproduction, video equipment,
postproduction including editing, as well as accessibility and
discoverability. Alternatives to traditional live-action video,
including online animation, are also explored.
Keywords: video marketing, video production, marketing, branding,
animation, library marketing, libraries
References
American Library Association.
(2008).
Standards for proficiencies for instruction
and coordinators: A practical guide. Retrieved
from http://www.ala.org/acrl/sites/
ala.org.acrl/files/content/standards/profstandards.pdf.
Aral, S. & Walker, D. (June 2011). Vision
statement: Forget viral—make the product
itself viral. Harvard
Business Review.
Retrieved from https://hbr.org/2011/06/
vision-statement-forget-viral-marketing-make-the-product-itself-viral.
Bowman, M. (2017, February 3). Video marketing:
The future of content marketing.
Forbes
Magazine. Retrieved from https://
www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/#35ccde556b53.
Johnson, D. (2011, February 20). The ideal
length of video—and 3 other ways to improve
your online videos. Retrieved from
http://www.cbsnews.com/news/the-ideallength-of-video-and-3-other-ways-to-improve-your-online-videos/.
Citation to article:
O'Hanlon, R.,
Dalal, H. , & Yacobucci, K.L. (2017). Video
Marketing: Best Practices and Simple Tips for Libraries. Marketing Libraries Journal, 1(1),
41-48. Retrieved from http://journal.marketinglibraries.org/dec2017/6_From-the-Trenches_MLJ-v1-i1-Fall2017.pdf
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