Volume
2, Issue 1 (Summer 2018)
Book Nook for All: How Library
Partnerships Can Grow Advocacy
Jessica Crossfield McIntosh,
Otterbein University
Kirsten Peninger, Otterbein
University
Marketing
Libraries Journal, volume 2, issue 1, pages 10-15.
Download PDF
Abstract: “Town and gown” partnerships—i.e., partnerships between
universities and the communities in which they operate—are growing in
popularity and strength, and libraries should be leaders in creating
these partnerships. In the spring of 2018, Courtright Memorial Library
(CML) and Westerville Public Library (WPL) joined forces to bring a
shared browsing collection to their local constituents. This article
will examine the process, outcome, and continued work of developing and
marketing this collection. It will also explore the partnership that
developed naturally between these two libraries of different types
during the creation of the shared browsing collection, specifically the
cosponsoring of a collaborative author event. Finally, it will consider
future possibilities for collaboration between the two libraries going
forward and provide suggestions to other libraries for how they can
begin similar projects with partners in their area. This article will
be relevant to those who are interested in generating collaborative
community partnerships, jump-starting new projects, and creating
marketing campaigns to reach a broad audience.
Keywords: marketing, advocacy, partnerships, town and gown, popular
fiction
References
Baldwin Wallace University. (2012, January 01). Library evolving to meet changing needs.
Retrieved from https://www.bw.edu/news/2012/ritter-library-renovation
Blick, W. M. (2015). Pulp poets and superhero prophets: A case for popular culture in academic
library collection development. Community & Junior College Libraries, 21(1/2), 5-10. doi:10.1080/02763915.2015.1111069
Columbus State Community College. (n.d.). Learning Center. Retrieved April 15, 2018, from
https://www.cscc.edu/about/delaware/learning-center.shtml
Halverson, K., & Plotas, J. (2006). Creating and capitalizing on the town/gown relationship: An
academic library and a public library form a community partnership. Journal of Academic
Librarianship, 32(6), 624-629.
Mueller, K. L., Hanson, M., Martinez, M., & Meyer, L. (2017). Patron preferences: Recreational
reading in an academic library. Journal of Academic Librarianship, 43(1), 72-81.
doi:10.1016/j.acalib.2016.08.019
Odess-Harnish, K. (2002). Making sense of leased popular literature collections. Collection
Management, 27(2), 55-74. doi:10.1300/j105v27n02_06
The Ohio State University: University Libraries. (2016, December 16). Partnerships. Retrieved from
https://library.osu.edu/find/borrowing-and-lending/circulation-services/circulation-faq2/partnerships/
Citation to article:
McIntosh,
J. C., & Peninger, K. (2018). Book Nook for All: How Library
Partnerships Can Grow Advocacy. Marketing Libraries Journal, 2(1),
10-15. Retrieved from
http://journal.marketinglibraries.org/august2018/MLJ-v2i1-10-15.pdf |
|
|
|
|