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Volume
2, Issue 1 (Summer 2018)
Campaigner: A High-Powered Email
Marketing Application
Leah Townsend, NorQuest College
Marketing
Libraries Journal, volume 2, issue 1, pages 104-107.
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PDF
Abstract: Campaigner (https://www.campaigner.com/) is a web-based,
email marketing application that can be used to send targeted email
messages and newsletters to patrons. Patron contact information can
easily be managed within the system. With features such as branded
templates, automated sending, and detailed reporting of email data such
as open and click rates, Campaigner is a powerful tool for libraries of
all types.
Keywords: library marketing, email marketing, direct marketing,
newsletters, web applications
Citation to article:
Townsend, L. (2018). Campaigner: A High-Powered Email Marketing Application. Marketing Libraries Journal, 2(1), 104-107. Retrieved from http://journal.marketinglibraries.org/august2018/MLJ-v2i1-104-107.pdf |
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