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Developing an Accessible and Inclusive Social Media Presence

Carli Spina, Boston College Libraries


Marketing Libraries Journal, volume 2, issue 1, pages 53-60.
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Abstract: For many libraries, social media is a key part of an effective marketing strategy. However, the outreach materials shared on social media sites can be inaccessible to patrons with disabilities if accessibility is not a part of the content creation workflow. This excludes an important segment of the library’s community from a major avenue of communication. This article considers best practices and tools for designing content that will be accessible across social media sites. It also explains key accessibility features and considerations for specific popular social media sites, such as Twitter, Facebook, YouTube, and more.

Keywords: social media, accessibility, marketing, outreach

References

Facebook Accessibility. (2017, December 19). Today we’re announcing new face recognition tools that will help people who are visually impaired know more about who’s in the photos they encounter on Facebook. Now, people who use screen readers will know who appears in photos in their [Facebook status update]. Retrieved from https://www.facebook.com/accessibility/videos/1628143837229335/

Facebook Help Center. (n.d.-a). How does automatic alt text work? Retrieved from https://www.facebook.com/help/216219865403298

Facebook Help Center. (n.d.-b). How do I edit the alternative text for a photo? Retrieved from https://www.facebook.com/help/214124458607871

Smith, A., & Anderson, M. (2018, March 1). Social media use in 2018. Retrieved from http://assets.pewresearch.org/wpcontent/uploads/sites/14/2018/03/01105133/PI_2018.03.01_Social-Media_FINAL.pdf

Smithsonian American Art Museum. (2010 May 3). Art Signs: American art talks in ASL. Retrieved from https://americanart.si.edu/videos/art-signs-american-art-talks-asl-48864

The Audio Description Project. (n.d.). What is audio description? Retrieved from http://www.acb.org/adp/ad.html#what

Citation to article:


Spina, C. (2018). Developing an Accessible and Inclusive Social Media Presence. Marketing Libraries Journal, 2(1), 53-60. Retrieved from http://journal.marketinglibraries.org/august2018/MLJ-v2i1-53-60.pdf


 

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