Volume
2, Issue 1 (Summer 2018)
Send in the Crowds: Planning and
Benefiting from Large-scale Academic Library Events
Michelle Demeter, Florida State University
Rachel Besara, Missouri State University
Gloria Colvin, Florida State University
Bridgett Birmingham, Florida State University
Marketing
Libraries Journal, volume 2, issue 1, pages 86-95.
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Abstract: Academic libraries produce a range of events. While
large-scale events can be a lot of fun, the planning process can seem
more daunting than the process for programming that targets smaller
audiences. Planning and executing large-scale events—ones that attract
one hundred or more attendees, involve partners, and meet the social
and academic needs of students—can be very worthwhile in terms of
marketing the library and networking. In this article, the authors
detail four different events that can be replicated in an effort to
show how easy and beneficial large-scale events can be within the
academic library community.
Keywords: academic libraries, programming, large events, outreach,
networking
Citation to article:
Demeter,
M., Besara, R., Colvin, G., & Birmingham, B. (2018). Send in the
Crowds: Planning and Benefiting from Large-scale Academic Library
Events. Marketing Libraries Journal, 2(1), 86-95. Retrieved from http://journal.marketinglibraries.org/august2018/MLJ-v2i1-86-95.pdf |
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