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Volume
3, Issue 2 (Summer 2019)
Open UP! How digitization is Changing Science: An Exhibition of ZBW – Leibniz Information Centre for Economics
Dr. Doreen Siegfried., Head of Marketing and Public Relations, ZBW –Leibniz Information Centre for Economics
Marketing
Libraries Journal, volume 3, issue 2, pages 12-31.
Download PDF
Abstract: The
range of activities conducted by scientific libraries is becoming more
complex and diverse. While librarians debate whether the generic term
“library” adequately conveys the range of activities they conduct,
researchers see “library” primarily through a lens of nostalgia. On the
occasion of its 100th birthday, ZBW – Leibniz Information Centre for
Economics (Germany) launched an interactive exhibition, “Open UP! How
digitization changes science,” to better convey the relevance of
scientific libraries in society. This article highlights the
development of the exhibition itself and analyzes visitors’ response to
it.
Citation
to article:
Siegfried, D. (2019). Open UP! How digitization is Changing Science: An Exhibition of ZBW – Leibniz Information Centre for Economics.
Marketing Libraries Journal, 3(2), 12-31. Retrieved from http://journal.marketinglibraries.org/summer2019/03_MLJv3i2_Column_Branding_Siegfried.pdf
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